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| Area：Guiyang | Type：Outdoors | Frequency：0 |
| Address：Next to Tiejian City, Jiaxiu South Road, Nanming District | Format：billboard | Duration：0 |
| Location：Next to Tiejian City, Jiaxiu South Road, Nanming District | Min Qty：1 | |
| Size：40m(W)*4.2m(H) | Min Period：month |
The Xia Ba overhead pedestrian bridge billboard on Jiashou South Road in Guiyang leverages a natural intersection of the city’s infrastructure and traffic flow to create a unique outdoor media value that combines functionality, standardization, and communication effectiveness. Situated near an intersection where vehicles typically slow down or wait at traffic lights, it forms a natural attention window. Compared to high pole billboards on highways that are quickly passed by, viewers here spend significantly more time looking at the bridge billboard, leading to more thorough information reception and better memory retention.
The Xia Ba overhead pedestrian bridge billboard spanning Jiashou South Road is located beside Tiejian City in Nanming District. As a landmark outdoor media on a key traffic route connecting Huaguoyuan and Huaxi District, the bridge billboard, with its massive size and prime location, has become a core platform for brands to capture the southern Guiyang consumer market. It is also a highly recognizable benchmark billboard on Jiashou South Road.
As one of the few cross-street pedestrian bridge billboards on Jiashou South Road, it has a daily reach of over 400,000 people and vehicles. It primarily targets young consumers traveling between the Huaguoyuan commercial area and Huaxi University Town, as well as homebuyers heading to high-end communities in Tiejian City. The audience structure is diverse and has significant consumption potential.
Located at the intersection of Jiashou South Road and a planned road, it is a necessary route to Huaxi District and Gui’an New District. Its six-lane, two-way road ensures that advertising information efficiently reaches every passerby, while the unobstructed view maximizes the billboard’s visual impact. Stretching across the entire main road with double-sided display, it allows both vehicular and pedestrian traffic to receive the information from all angles, creating 360-degree coverage with no blind spots. It is a rare visual landmark billboard on Jiashou South Road.
The overpass billboard is an irreplaceable strategic resource. It not only reaches consumers in the mature Huaguoyuan business district and the emerging Huaxi area, but also connects with the industrial population of Gui'an New District, forming a complete communication chain for market expansion to the south. Whether it is for brand new product launches, regional promotional activities, or high-end project marketing, this billboard can provide stable and efficient communication effects, making it an important part of a brand's outdoor advertising layout in Guiyang.
With its prime location at a transportation hub, precise and high-quality audience coverage, exclusive visual resources, and scarce compliant media characteristics, it has become a benchmark outdoor communication vehicle in southern Guiyang. Its core advantages are concentrated in five dimensions. Following the specialized rectification of surrounding outdoor advertising, there are no illegal ads blocking it, and its height above surrounding buildings ensures visibility from hundreds of meters away, avoiding information interference.
As a rare across-street overpass billboard in the region, it forms a natural visual focal point. Both vehicular and pedestrian flows receive its messages without blind spots. This audience group has strong purchasing power and a high acceptance of premium brands, supporting the shaping of a high-end brand image.
Thanks to its scarce and monopolized core resources, three-dimensional traffic matrix, high-value audience segments, stable and considerable investment returns, and long-term asset appreciation potential, it has become a premium asset in the field of outdoor advertising investment. For brands, this is a strategic location to capture the southern Guiyang market. For investors, it offers a rare asset capable of long-term stable returns and asset appreciation.
