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| Area：Shaoxing | Type：Community | Frequency：0 |
| Address：No. 1573, Renmin East Road, Yuecheng District | Format：barrier gate | Duration：0 |
| Location：Dongjing Jiayuan | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
Barrier gate advertising leverages the forced stop scenario when vehicles wait for the gate to lift, achieving high-frequency and effective reach to middle- and high-income families. The daily vehicle flow remains stable, and the natural intersection of people and vehicles forms a closed-loop of traffic. Advertisements naturally enter people's line of sight while vehicles wait for the gate to lift or pedestrians pause to pass, with an exposure rate close to 100%, and because there is no competing information, recall is high.
The characteristics of the advertising medium provide it with irreplaceable communication advantages. As the only entry and exit point for vehicles and pedestrians in the community, the ads achieve over 99% mandatory reach. During the 3-10 seconds drivers and accompanying passengers wait for the barrier to rise and fall, their line of sight cannot avoid the ad, ensuring efficient information delivery.
As the first and last touchpoint for community traffic, the ads naturally integrate brand information with residents’ daily travel scenes, creating an efficient and stable local communication chain. This provides core support for brands to deepen their presence in the Gaobu area of Yuecheng, Shaoxing. The community is adjacent to the main East Renmin Road and is within 3 kilometers of surrounding parks, shopping centers, and other facilities, allowing the ads’ influence to extend to the community and the core commercial circles within a 3-5 kilometer radius.
During the 3-10 second wait for the barrier gate to lift, drivers and passengers have no other visual distractions, making the ad naturally the visual focus. The efficiency of information reception far exceeds that of traditional outdoor advertisements, with an effective reach rate of over 86%.
With its unique carrier attributes and precise audience targeting, advertising has become a scarce media resource for brands deeply cultivating the local Shaoxing market. It is not only a vehicle for information dissemination but also a strategic asset for establishing deep connections with high-value local audiences, helping brands seize community traffic entry points in a competitive market and achieve efficient breakthroughs in localized marketing.
Leveraging its core advantages of mandatory reach without omission, precise targeting of high-net-worth individuals, strong trust through scenario resonance, and controllable costs with high returns, it has become a scarce media resource for brands to deeply cultivate the local Shaoxing market. It is not only a vehicle for information dissemination but also a strategic asset for establishing deep connections with high-value local audiences, enabling brands to capture community traffic in a competitive market and achieve efficient localized marketing breakthroughs.
Barrier gate advertising, with its advantages of mandatory reach, precise audience matching, scenario-enabled trust, and high cost-effectiveness, serves as a key bridge for brands to connect with high-value local consumer groups. It is not merely a carrier for simple information exposure but a strategic asset for brands to establish local brand awareness and achieve efficient conversion, providing strong media support for brands to cultivate the Shaoxing local market in depth.
The traffic and commercial value of barrier gate advertising will continue to appreciate. This dual advantage of scenario-based trust and emotional resonance increases the probability of ad conversion by more than 30%, significantly reducing investment uncertainty.
