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- Specs
- Advantages
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- Media Map
| Area：Shaoxing | Type：Community | Frequency：0 |
| Address：No. 1890, Huancheng East Road, Yuecheng District | Format：barrier gate | Duration：0 |
| Location：Jiahe Garden | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
The barrier advertisement uses the intelligent barrier crossbar or chassis as the carrier, covering the two main entrances and exits of the east and west of the community, with an average daily traffic volume of more than 1,500 vehicles, and a stable reach of about 3,000–4,000 community residents
As a precise outdoor media resource for a typical mid-to-high-end residential community in Yuecheng District, it shows unique and efficient media advantages in the local community marketing system with its closed scenes, forced reach, high-quality crowds and low-interference environment, which is not only a window for brand information, but also a last-meter trust bridge connecting merchants and family life
Advertising is a golden media carrier rooted in the community consumption scene and accurately targeting the family customer group, as the only necessary node for the entry and exit of people and vehicles in the community, barrier advertising with the core advantage of forced exposure and high-frequency reach, provides a solid traffic foundation for the realization of advertising value, not only a media form, but also a key contact point for brands to deeply cultivate the core residential circle of Yuecheng and achieve precision marketing at the doorstep, especially suitable for regional chain brands to carry out high-conversion community penetration promotion
Relying on the traffic exclusivity of the closed scene of the community, the barrier advertisement effectively avoids the traffic dispersion problem of traditional outdoor advertising, realizes precise marketing at the doorstep, builds a solid traffic foundation for advertising conversion, and becomes the preferred medium for brands to deeply cultivate the Shaoxing community market
As a mature residential community, it gathers a stable base of mid-to-high-end family customers. Residents enter and exit frequently on a daily basis, allowing barrier gate advertisements to achieve thousands of precise exposures each day, covering all long-term residents and visitor traffic in the community. The natural pauses during vehicle passage create unavoidable golden moments for reading, and with high-definition visuals and close-range presentation, brand information can efficiently penetrate and deeply reach family decision-making circles.
Relying on the high-frequency daily entry and exit of residents, it can achieve thousands of stable exposures daily. This not only fully covers all long-term residents but also reaches dozens of older nearby neighborhood communities, forming a dual coverage network of core residents and extended traffic. This customer group not only has strong purchasing power but also dominates key household decisions such as daily shopping, home upgrades, and parent-child consumption, making them the core target audience for brands seeking to establish a presence in the community market.
With precise targeting and deep reach of core consumer groups, it creates a highly attractive investment value loop. As the only essential entry and exit point for people and vehicles in the community, it accurately captures this core group, achieving comprehensive coverage of high-spending, high-decision-making customers.
The core of investment value lies in precisely targeting core customers with strong purchasing power who lead key household decisions, and leveraging the advantages of barrier gate advertising—compulsory exposure, high-frequency visibility, and trust endorsement—to transform audience value into highly effective advertising conversion.
