Media Resources

As a landmark commercial complex within the Shanghai Free Trade Zone, Century Plaza is located in the core area of Century Avenue in the Lujiazui Golden Corridor. It boasts a transportation hub where four metro lines intersect, offering convenient access throughout the city and direct connections to Century Avenue, Zhangyang Road, and Dongfang Road.

As a leader in international fashion trends and a guide in the core urban mainstream consumer areas, it covers the high-spending population of the Xujiahui business district. The target audience is young and middle-aged white-collar workers aged 25-45 and fashion consumers, offering high exposure and strong visual impact, effectively enhancing brand awareness and image.

As a landmark outdoor advertising medium in Shanghai's core business district, with its unique curved design, superior location, and precise audience targeting, it has become the ideal choice for high-end brands to advertise.

Media is not only a platform for advertising, but also a convergence point of urban culture and commercial value, providing brands with an advertising platform that offers high exposure and high-value audiences, helping brands establish deep connections with their target consumers.

As the most prosperous commercial area in northern Shanghai, its influence extends over 10 kilometers to the surrounding areas, attracting consumers from Hongkou, Baoshan, Putuo, Pudong Jinqiao, and Chongming, providing LED screens with a stable and continuous high traffic guarantee.

With its high exposure and precise audience coverage, large screens have become a golden avenue for brand marketing, reaching an average of over 200,000 people daily, 65% of whom are high-income and young, providing brands with tremendous marketing value.

The large-screen high-definition visuals combined with creative content allow brand stories to integrate into the rhythm of urban life, creating lasting brand memory, precisely targeting business elites and the main force of fashion consumers. Advertising conversion rates have increased by over 30%, with ROI far surpassing traditional media.

The high-frequency, high-quality broadcasting on large screens transforms advertising from a jarring interruption into an elegant expression integrated into the rhythm of city life, allowing brand value to naturally grow with the pulse of Lujiazui, where every pause becomes a moment of the brand dancing with the city.