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- Media Map
| Area：Shanghai | Type：airport | Frequency：270 |
| Address：Shanghai Hongqiao International Airport | Format：led | Duration：10s |
| Location：Depart from T2 | Min Qty：12 | Operating Time：0-24o'clock |
| Size：6.912×1.536 | Min Period：4weeks |
The LED screen package at Shanghai Hongqiao International Airport Terminal 2 (T2) departures serves as not only a key interface for the airport's smart services but also a strategic platform for brands to capture the minds of business travelers. Following the logic of 'space as medium, traffic flow as engagement,' it redefines the value boundaries of airport digital advertising. With its prime location, high-quality audience, and strong media performance, it creates a multidimensional media advantage and serves as a strategic resource for brands seeking efficient communication at East China's core aviation hub.
Located in the main passage of the domestic departures check-in hall on the third floor of T2, it covers passengers' complete journey from entering the departure level to completing check-in and heading to security. Being a 100% unavoidable area, it reaches over 140,000 passengers daily. Especially during peak periods such as the summer travel season and holidays, daily traffic often exceeds 150,000. The audience mainly consists of business professionals from the Yangtze River Delta, high-spending tourists, and international transfer passengers, characterized by high education and strong decision-making power, ensuring highly efficient brand communication.
The LED screen package is not just a set of screens but an aerial reception space connecting brands with high-value audiences. Its unique location advantage, excellent audiovisual performance, and rich contextual value make it one of the most influential airport digital media platforms in East China. The screens are primarily used for advertising, enhancing brand recall through high exposure while improving the visual experience of the waiting area.
The LED screen package functions as a strategic brand communication matrix, combining exclusive coverage, captivating visual effects, and precise high-value audience reach. It is an ideal choice for brands aiming to establish a premium image and enhance regional influence.
The dual-screen package is a landmark media combination at Hongqiao Airport, consisting of two core LED media systems: a full-surround giant screen package and an indoor matrix package. It covers all passengers on the departure level of Terminal 2, reaching an average of 132,000 high-end business travelers daily, making it a prime platform for brand communication.
As a core marketing resource of the Hongqiao hub, the LED dual-screen package is built on scene adaptation and high-end reach, creating a premium bridge connecting brands with high-net-worth individuals in the Yangtze River Delta and nationwide. It is an ideal platform for high-end brands to strengthen market influence, precisely integrating into the full passenger journey from check-in to security, establishing an irreplaceable marketing venue in spaces frequented by high-net-worth travelers.
With its high-definition and delicate picture quality, the LED dual-screen can showcase the craftsmanship details of luxury goods as well as the technological essence of premium cars, aligning brand image with consumer perception. Unlike traditional outdoor advertising's broad reach, the package delivers brand messages to the most potential-consuming audience with 100% coverage of departing passengers.
Leveraging the hub influence of Hongqiao T2, precise reach and visual impact are deeply integrated, building a marketing bridge connecting brands with high-net-worth consumers across the Yangtze River Delta and nationwide. It has extremely high commercial investment value; in the relatively enclosed and longer-stay environment, passengers are highly attentive, significantly enhancing ad recall.
