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- Media Map
| Area：Shanghai | Type：airport | Frequency：180 |
| Address：Shanghai Hongqiao International Airport | Format：led | Duration：10s |
| Location：T2 Metro Entrance/Exit | Min Qty：2 | |
| Size：7.68×2.56 | Min Period：week |
This location gathers a large number of business travelers from the Yangtze River Delta, frequent flyer members, and urban middle-class groups, featuring high mobility, strong consumption willingness, and high information sensitivity. Since travelers have just finished their subway journey and are about to enter the terminal, their attention is in a state of scene transition, making them highly receptive to surrounding visual information; the retention rate of advertisements is better than that of regular media channels.
The LED at the T2 subway exit of Hongqiao International Airport is not only a digital extension of the smart hub but also a strategic medium for brands to seize the golden moment of 'attention upon arrival.' With precise location, efficient reach, and scene resonance, it continuously releases high-value communication potential. Its position, adjacent to security checks and check-in areas, provides a strong pivot for brands to construct a full-journey communication chain from subway to terminal to boarding.
Leveraging its unique hub location, high-quality traffic, and scene-based communication features, this media creates an irreplaceable advantage, serving as an important window for brands to reach high-net-worth travelers in the Yangtze River Delta. With a daily flow of over 80,000 people, the advertisement exposure is highly mandatory and unavoidable, with a reach rate approaching 100%.
As the starting point of the subway–check-in–security–boarding travel chain, this location can be linked with subsequent media such as the T2 departure hall LED and the waiting area lightboxes to create full-scene brand accompaniment from arrival at the hub to boarding the plane, strengthening communication consistency and conversion efficiency. The scarcity of this media resource, strict approvals, standardized operations, and stable long-term placement foundation make it not only a traffic entry point but also a strategic high ground for brands to capture the high-end travel mindset.
Located in high-traffic core areas such as station entrances and congested transfer points, it reaches a large number of passengers daily, aiming to enhance travel efficiency and experience. The system upgrades from static information to dynamic guidance through real-time coordination of station passenger operations, significantly reducing passenger inquiries. Advertising slots are limited, and the prime locations in the core area of Hongqiao Hub are scarce, ensuring the value of placements.
LED displays are the prime marketing medium connecting air-rail transport hubs, strategically positioned along the key transfer routes of Metro Lines 2/10 and the Airport Link Line. They are the preferred platform for brands to reach diverse high-value passenger groups, with passengers on the Airport Link Line transfer accounting for over 43%, achieving comprehensive brand penetration across transport scenarios.
The passenger structure combines both breadth and precision. Seventy percent of passengers are business travelers, while it also covers commuters in the Yangtze River Delta and intercity transfer passengers, reaching high-spending decision-makers as well as general potential consumers. As the core media at the metro end of Hongqiao Hub, this LED display builds a marketing bridge connecting tens of millions of passengers, providing an efficient option to increase brand visibility and conversions.
Relying on Hongqiao's threefold transport network—air, high-speed rail, and metro—the media can cover passenger flows from city commuting to intercity business travel, expanding the audience reach more than threefold compared to single business district media. Advertising efficiency reaches 2.5 times that of off-peak periods, accurately matching high-end brands with the travel rhythms of their target audience, and creating a marketing bridge that connects tens of millions of passengers, enabling both brand visibility and conversion growth.
