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| Area：Shanghai | Type：Metro | Frequency：120 |
| Address：People's Square Subway | Format：led | Duration：15s |
| Location：Exit 7 of the subway, New World | Min Qty：1 | |
| Size：3.7m（w）x2m（h）=7.4㎡ | Min Period：4weeks |
This location has a daily average footfall of over 300,000 people, covering local office workers, business professionals, and high-end consumer groups. Especially, the Shin Kong Daimaru Department Store gathers a large number of luxury goods, beauty products, and international brand stores, further enhancing the spending power and brand sensitivity of the audience in the area. This LED screen not only boasts strong commercial communication power but is also frequently used for city cultural promotion, major festival events, and public service information release. It serves as a comprehensive digital media platform integrating commercial value, public attributes, and urban image display.
Advertising on the LED screen means embedding your message directly into the most dynamic urban path in Shanghai, achieving triple communication effects of high-exposure potential, high-net-worth reach, and high-scenario relevance. It is a strategic media choice for entering the Shanghai market or strengthening influence in East China. It is not only a visual focal point in a transportation hub but also a premium digital outdoor media platform combining traffic potential, audience quality, and contextual value.
As one of the main passages from Line 7 to Nanjing East Road Pedestrian Street, all passengers must pass through the area where the LED screen is located, with no possibility of detouring. The advertising images become a natural focal point, achieving efficient communication with full exposure, no skipping, and no blocking. The exit near Shin Kong is close to luxury brand flagship stores, international beauty stores, and high-end dining clusters, attracting a large number of consumers with strong purchasing power and brand awareness.
Ads are looped in 15-second units, playing approximately 120 times daily, creating a quick, high-frequency, and continuous coverage rhythm. Combined with dynamic creative content, the screen can repeatedly capture users' attention in a short time, effectively building a cognitive–familiarity–preference psychological path.
LED screens are by no means ordinary outdoor advertising spaces, but a collection of prime locations, forced scenes, high-quality crowds and urban symbolic meanings in one of the scarce media assets, providing a certainty for brands to be seen, remembered, and trusted for brands that pursue both voice and effectiveness, which is undoubtedly a strategic highland for digital outdoor advertising in East China and even the whole country
As a golden media point in the transportation hub of Shanghai's core business district, with the triple core advantage of subway transfer commercial landmark and millions of passenger flow, it has become a key communication node for the brand to deeply cultivate the central market of Shanghai, the LED screen is located in the upper passage of People's Square Station, seamlessly connecting the transfer area of Metro Lines 1, 2 and 8 and the commercial complex of New World City, with high-definition dynamic display, forced scene exposure and accurate customer group coverage, to build an efficient advertising communication matrix, which is a high-quality resource with great investment value in the subway media
As the core transfer hub of the subway network, the average daily passenger flow exceeds 400,000 passengers, which is one of the subway stations with the highest passenger flow in the country, and the LED screen at Exit 7 is close to the iconic commercial landmark of Shanghai Nanjing Road Pedestrian Street in New World City
With its four core advantages of core location, high-definition display, millions of passenger flow, and precise customer base, it has become a strategic media resource for brands to enter the central market of Shanghai, whether it is to enhance brand awareness, promote product sales, or strengthen the brand's high-end image, it can provide efficient, accurate and high-return communication solutions
