Media Resources

A total of 12 super lightboxes and 2 LED screens are included. As a key link connecting the subway and the trillion-yuan commercial district of Nanjing West Road, the brand passage is not only a physical pathway but also a visual corridor for urban consumption and cultural flow. The passage sees an average daily foot traffic of over 800,000 people, with holiday peaks exceeding 1.5 million.

Located at the core transfer passage of Lines 1, 2, and 8, it is a composite flagship advertising medium that combines massive visual scale, dynamic digital displays, and high-density passenger coverage. As passengers naturally slow down in this section, their visual attention is highly focused, providing an excellent window for brand messaging.

People's Square Station is a major transfer hub for Lines 1, 2, and 8, with a daily passenger flow of 450,000 to 800,000, and peak holiday flows exceeding 1.5 million. Corridor E is located on the main transfer passageway that passengers must pass through, where walking speeds slow down and sightlines converge, creating a natural area of high attention.

As Exit 10 directly connects to the high-end commercial area of Nanjing West Road, and is adjacent to city landmarks such as the Shanghai History Museum, Shanghai Grand Theatre, and Raffles City, it sees a daily footfall of over 350,000 people, with peak numbers exceeding 500,000 during holidays.

Two LED screens and one lightbox—its central transfer passage, especially the underground walkway connecting Lines 1, 2, and 8, has been upgraded into an immersive brand display space integrating high-definition LED screens, super lightboxes, mirrored decorations, and directional sound systems. It is known in the industry as the Mega Digital Corridor or non-standard super media zone.

The area brings together world-class landmarks such as Shanghai Tower, Jinmao Building, and World Financial Center, with an average daily flow of more than 300,000 people and vehicles, and the density of business people ranks among the top in the city

The Disney bus waiting hall lightbox advertisement relies on the high traffic waiting scenes around the park, and has become an innovative medium connecting entertainment consumption and brand communication through dynamic images and precise reach to family customers.

The lightbox advertising in the Lujiazui bus waiting hall relies on the core business district and high-density traffic flow, and has become a key medium for brands to connect local and mobile populations with high-definition images and precise reach capabilities. Its unique scene fusion and continuous exposure advantages provide advertisers with efficient communication channels.