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| Area：Shanghai | Type：Bus | Frequency：0 |
| Address：753 Shendi West Road, Pudong New Area | Format：Light box | Duration：/ |
| Location：753 Shendi West Road, Pudong New Area | Min Qty：50 | |
| Size：3.5m*1.5m | Min Period：2week |
• Golden traffic entrance, covering all age groups of family customers
The advertising space is located at the bus hub connecting the Disney subway station and the theme park, with an average daily flow of over 100000 people, of which 70% are families with children, young couples, and international tourists. The enclosed space of the waiting hall ensures high-frequency exposure of advertisements before entering and after leaving the park, covering key nodes in the tourist decision-making chain.
Immersive scene fusion enhances brand memory
The lightbox design combines the atmosphere of Disneyland (such as IP character decoration and theme lighting), and the advertising content can incorporate animation style and interactive storytelling (such as scanning codes to participate in mini games) to enhance emotional resonance among tourists. Data shows that the average dwell time of similar advertisements is 180% longer than traditional bus advertisements, and the interaction conversion rate is more than three times higher.
24/7 continuous exposure, strengthening brand awareness
The advertising screen supports lighting up from 8am to 12pm, in conjunction with tourists waiting for trains, taking photos and checking in, achieving a dual dissemination of "passive viewing+active sharing". During holidays and park activities, foot traffic surged by over 300%, and advertising exposure increased exponentially.
• Data based operation, precise evaluation of communication effectiveness
By tracking customer flow heat maps and QR code interaction data, multi-dimensional indicators such as ad viewing time, interaction rate, and surrounding consumption conversion are provided to help advertisers optimize their advertising strategies. According to official data from Disney, there is a positive correlation of 65% between lightbox advertising and sales of merchants within the park.
• Scarcity and brand premium
The approval process for advertising spaces around the Disney theme park is strict, and only a small number of lightbox resources are available. Its scarcity, combined with the influence of the park's IP, makes this media a scarce asset that binds the "joy" and "quality" labels to the brand.
Brand youthfulness tied to household consumption scenarios
Placing advertisements on Disney, a landmark that symbolizes childhood and family joy, allows brands to quickly establish associations of "parent-child friendliness" and "high quality". Especially suitable for industries such as children's products, cultural tourism, education, and food, directly entering the household consumption decision-making chain and enhancing user loyalty.
• High conversion rate and construction of consumption loop
The advertising content can be linked with merchants in the park (such as "scan code to receive coupons" and "clock in to exchange gifts"), guiding tourists to make on-site purchases or online repeat purchases. Local research shows that similar advertisements can increase a brand's purchase intention among the target audience by 50% -60%.
International brand endorsement and market penetration
As a global IP benchmark, Disney's advertising resources come with international attributes. Brands can synchronize with Disney's global fan base through advertising, helping local brands expand overseas or international brands quickly penetrate the Chinese market.
Cost efficiency and long-term value coexist
Compared to traditional media such as television and cinemas, this lightbox advertisement has a higher CPM efficiency (with a cost per thousand exposures 30% lower than similar outdoor media). Its long-term fixed positioning and low marginal cost characteristics make it suitable for brands to conduct annual continuous advertising and accumulate user awareness.
Flexible content customization and multi cycle strategy
Support short-term activities (holiday marketing), quarterly themes (summer season), and annual brand campaigns. Advertising content can be dynamically adjusted according to park activities (such as Christmas season and Halloween themes) to achieve deep alignment between communication pace and brand strategy.
Cross platform integration and dissemination pivot
Light box advertising can be used as an offline tipping point to link social media (such as Tiktok Challenge, Little Red Book Clock Out), KOL promotion and online advertising to form a communication link of "offline immersive experience online social fission global brand resonance" and amplify the return on investment.
