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| Area：Shanghai | Type：Metro | Frequency：0 |
| Address：People's Square Station | Format：Light box | Duration：0 |
| Location：Brand Channel | Min Qty：14 | |
| Size：210㎡ | Min Period：4周 |
The transfer channel is the only only way to go, all inbound and outbound passenger flows and transfer passenger flows are fully covered, with a reach rate of 100%, covering the core passenger flow of the whole city, forming a four-dimensional passenger flow superposition of commuting, business tourism and shopping, reaching the widest range of consumer groups in Shanghai, quickly improving the popularity of new products, high-end positioning of brands, and maximizing communication efficiency to form market hotspots
The super light box strengthens brand memory, the LED dynamic screen displays product details and activity information, forming a communication effect of 1 1>2, the average stay time of the three-line transfer reaches 20-30 minutes, far exceeding that of ordinary sites, and the effective reach rate of advertising is increased by 300%
With the three-line transfer hub in the center of the city, the average daily passenger flow of one million, the combination of dynamic and static innovative forms, the endorsement of high-net-worth customers and urban landmarks, it forms a closed loop of 100% forced reach, 3-5 minutes of in-depth contact, and 300% conversion improvement, which is a strategic media resource for the brand to achieve city-wide exposure, accurate reach, and high-end image trinity communication in the Shanghai market
Brand channels often become social hotspots for passengers to check in and share, realizing the fission spread from offline exposure to online social networking, passengers naturally gaze at for 3-5 minutes when waiting for the bus, and sweep visually when passing, forming a compulsory attention and active browsing double reach
Super Lightbox LED media is a scarce, strategic-level media resource within the Shanghai Metro network. It possesses core values of high exposure, high conversion, and high premium, making it one of the top choices for brands looking to enter the Shanghai market, enhance brand image, and boost product sales. Its combination of dynamic and static display formats achieves efficient reach in enclosed spaces, creating an immersive communication experience for brands, with a return on investment significantly higher than traditional media.
The media leverages five core advantages: prime geographic location, high passenger flow at all times, compulsory viewing, immersive experience, and resource scarcity, making it the preferred media for brand market placements. Its unique “dynamic-static combination and spatial extension” display format, combined with precise audience targeting and efficient communication effects, provides brands with a full-chain marketing solution from image building to sales conversion, delivering a return on investment far exceeding traditional media and serving as a golden channel for building city-level brand influence.
As a strategic-level investment target in the market, the media brand boasts five core advantages: traffic value, location value, communication value, media value, and scarcity value, with returns far above traditional media. For companies seeking brand enhancement and sales growth, it is not just an ad placement, but a strategic investment in city-level brand influence, helping brands secure a commanding position in a fiercely competitive market.
This media is not only an efficient platform for brand exposure but also a strategic investment for enhancing brand value and promoting product sales. It is suitable for brand advertisers seeking high returns with low risk for long-term investment and is one of the preferred media choices for entering the Shanghai market and enhancing brand image.
