Media Resources

Located in the top-tier Nanjing West Road CBD in Shanghai, Ruiou Department Store and Jiuguang Department Store are connected by an arcade that serves as the only passage between the north and south shopping areas. All foot traffic must pass through it, ensuring 100% reach and enabling online and offline integrated promotion to expand brand influence.

Located at the prime intersection of Nanjing East Road and Henan Middle Road, with a daily metro transfer flow of over 150,000 passengers, it is a landmark building at the east entrance of Nanjing East Road Pedestrian Street and an influential hub for major brand advertising in Shanghai's core business district.

Shanghai Whale Wall is located in the Gubei commercial area, a hub for Japanese and Korean communities in the Greater Hongqiao area. As a newly popular landmark in Shanghai, it has a total construction area of 550,000 m². Its large LED screens are considered the most beautiful facade displays in Shanghai, with a viewing distance of up to 2,000 meters, attracting residents from nearby mid-to-high-end residential areas and many foreign consulates.

Located in the core area of the Expo and facing the Lujiazui CBD across the river, it is a must-pass route for the L2 and L4 yacht piers on the south line of the Pujiang night cruise. Expo Valley is made of cable membranes, glass, and steel structures, and is one of the most challenging single-building engineering projects in the world. It is 1 kilometer long, has six sub-valleys, with a height of 50 meters and a diameter of 80 meters.

LED media, with its unique location, technological configuration, and content operation strategies, has formed multi-dimensional communication advantages. It has become an important platform for brands to achieve high-impact exposure in Shanghai's core business districts, significantly increasing audience dwell time and brand recall, far surpassing the instantaneous exposure of single-screen advertisements.

Located in the bustling Hongqiao commercial center of Shanghai, near the Shanghai Financial Sub-center, there are mid-to-high-end comprehensive shopping, entertainment, and commercial areas such as Paris Spring and Parkson Youke City Plaza, as well as the upscale Gubei residential area. It is a fashionable landmark in the Hongqiao area with a very advantageous location, high pedestrian and vehicle traffic, long sight lines, effectively enhancing the visibility of advertisements and the time they are noticed.

The core area of the square features a visually striking LED screen, which not only serves as an important part of the architectural space but also plays a key role in urban public communication. With its prime location and high-spec hardware configuration, the LED screen has become a rare outdoor digital media resource in the southwest region of Shanghai.

Shanghai Longhua will use the collision and fusion between thousands of years of traditional culture and modern culture as its foundation, taking the past as a starting point to create the future. With a pioneering spirit that dares to be ahead of others to break through traditional business boundaries, it aims to bring a whole new consumption scene and experience to the entire area through a more open and inclusive brand spirit.