Media Resources

LED media, with its unique location, technological configuration, and content operation strategies, has formed multi-dimensional communication advantages. It has become an important platform for brands to achieve high-impact exposure in Shanghai's core business districts, significantly increasing audience dwell time and brand recall, far surpassing the instantaneous exposure of single-screen advertisements.

Located in the bustling Hongqiao commercial center of Shanghai, near the Shanghai Financial Sub-center, there are mid-to-high-end comprehensive shopping, entertainment, and commercial areas such as Paris Spring and Parkson Youke City Plaza, as well as the upscale Gubei residential area. It is a fashionable landmark in the Hongqiao area with a very advantageous location, high pedestrian and vehicle traffic, long sight lines, effectively enhancing the visibility of advertisements and the time they are noticed.

The core area of the square features a visually striking LED screen, which not only serves as an important part of the architectural space but also plays a key role in urban public communication. With its prime location and high-spec hardware configuration, the LED screen has become a rare outdoor digital media resource in the southwest region of Shanghai.

Shanghai Longhua will use the collision and fusion between thousands of years of traditional culture and modern culture as its foundation, taking the past as a starting point to create the future. With a pioneering spirit that dares to be ahead of others to break through traditional business boundaries, it aims to bring a whole new consumption scene and experience to the entire area through a more open and inclusive brand spirit.

Located at the intersection of the main entrance on the south side of the mall at 1882 Jinggao Road, Pudong New District, Shanghai, and the indoor first-floor corridor, this LED serves as the first visual touchpoint connecting external foot traffic with the internal commercial space, functioning both as a guide for navigation, a medium for brand communication, and a means for creating ambiance.

As an important digital visual node within the shopping mall, it serves the functions of information dissemination, atmosphere building, and brand display. The second floor gathers 'slow-consumption' formats such as light meals, coffee, and children's education and training, where customers tend to stay longer, facilitating in-depth engagement with advertising content.

As a key digital media node in the commercial flow, it serves the functions of visual guidance, brand communication, and scene creation. Located next to clusters of dining, lifestyle, and designer retail, it is the visual focal area where customers naturally converge after entering from Exit 3 of the World Expo Museum Station on Metro Line 13 or from the ground entrances.

This LED is usually installed on the atrium façade or suspended structure, positioned in the natural line of sight of customers. It serves both as a guide and an advertisement, focusing on a refined lifestyle and neighborhood social interactions, catering to surrounding high-end residential communities and business office crowds.