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- Specs
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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：240 |
| Address：Hongqiao Hub Hongqiao Star | Format：led | Duration：15s |
| Location：Hongqiao Hub B1 Level, Central Area of the Food Street | Min Qty：4 | Operating Time：7-22o'clock |
| Size：2.88m(W)*4.8m(H) *4块=55.3㎡ | Min Period：week |
The immersive media location, situated in the core area of the B1 food court at Shanghai Hongqiao Hub, is composed of a north-south four-screen matrix layout. It precisely targets high-traffic, high-dwell audiences, enabling efficient delivery of brand information, creating a visual focal point, and ensuring repeated exposure to brand messages during users' stay to enhance memory retention. It not only expands visual coverage but also achieves “precise focus” on passing and lingering crowds, ensuring effective, seamless brand exposure among the audience.
The central screen is located in the food court area within Hongqiao Hub, which is not only a high-traffic, popular core area but also a necessary place for travelers to rest and dine while transferring. The screen uses a north-south four-screen matrix layout to comprehensively cover foot traffic. The extra-large rectangular high-definition screen offers unobstructed, close-up viewing without grain, with full-angle, no-dead-zone coverage of all visitors.
The central screen serves as a visual core with unobstructed, high accessibility, ensuring that all air-rail transfer passengers see it without omission or replacement. The hub has a daily passenger flow of 1.2 million, with the screen’s location seeing an average daily traffic of 200,000, reaching over 400 million people annually, primarily high-end business travelers. With a dynamically immersive extra-large display, advertising recall rate increases by 300%, with dwell time of 5–8 seconds and 180–240 daily repeated exposures at peak.
The biggest features of the central large screen are 'precise focus' and 'efficient reach.' Since the food court is an area where travelers spend relatively long periods of time, people have more time to pay attention to the screen content. This high-focus, highly resonant scenario advantage allows brand information to be delivered efficiently, making every exposure directly resonate with people and thereby generating extremely high brand conversion rates.
As a part of the Hongqiao Star media matrix with significant commercial conversion value, the central large screen perfectly complements the visual impact of the Digital Forest and Digital Canopy, together forming a three-dimensional, all-encompassing immersive communication network within the Hongqiao hub. Its high-frequency exposure in a naturally lingering environment greatly increases the likelihood that advertisements are fully viewed. Together with check-in and photo-taking behavior, it promotes secondary dissemination on social media platforms, achieving a viral effect of 'one placement, multiple exposures.'
Relying on the hub's top-tier traffic and landmark attributes, it can quickly help brands establish a high-end quality image and achieve communication effects of 'centered in Shanghai, radiating across the Yangtze River Delta, and influencing the entire country.' The Hongqiao Star large screen combines multiple functions including city image display, brand advertising, major event promotion, and public welfare atmosphere creation. Its target audience includes high-net-worth business and travel individuals, destination consumers, and sightseeing tourists, all of whom possess strong purchasing decision power and social dissemination influence. This helps brands achieve efficient exposure and viral communication.
