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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：1515 West Nanjing Road, Jing'an District | Format：led | Duration：15s |
| Location：Jing'an Kerry Centre | Min Qty：1 | Operating Time：0-24o'clock |
| Size：36.156m(w)x15.6m(h) | Min Period：week |
Located at No. 1515 West Nanjing Road, in the northwest main entrance plaza facade of Kerry Center at the intersection of West Nanjing Road and Changde Road, above the LOEWE store, it is a dual-sided visual media in the core of the commercial district. It supports synchronous/asynchronous playback on both screens, reaching high-net-worth individuals citywide without dead angles. The advertising exposure to in-store consumption chain is short, with shopping scenarios accounting for 70% and a conversion rate of 54%.
The large screen is rooted at the golden intersection of Jing'an Temple core commercial district, located at a key corner of the mainstream commercial frontage on West Nanjing Road, facing the main street and pedestrian square, adjacent to the city landmark Jing'an Temple and a cluster of high-end office buildings. It is a benchmark outdoor visual communication carrier with both urban showcase attributes and commercial implementation value. Leveraging the native area of Kerry Center's high-end complex, it connects surrounding premium shopping centers, firmly capturing the core flow of the commercial district throughout the day.
Direct access from Jing'an Temple Station on Metro lines 2, 7, and 14, with a daily footfall of 500,000 and monthly exposure of 150 million. Kerry Center sees an annual footfall of 22 million, with tourist peak days during holidays reaching 700,000 per day. Brand awareness is 80%. Facing directly the Kerry Center entrance, the large screen ensures a short advertising exposure to in-store consumption conversion path, seamlessly connecting subway traffic with mall consumption, achieving full-chain conversion from 'subway exposure → large screen seeding → mall consumption.'
LED large screen = landmark of West Nanjing Road. Dual-sided 4K naked-eye 3D. Cinema-quality sound. 500,000 high-net-worth daily traffic. Immediate viewing-to-purchase conversion. Social media virality. It is the 'must-contend location' for high-end brands to occupy the core mindshare in Shanghai.
Located on Nanjing West Road, the 'luxury goods golden triangle,' adjacent to Jing'an Temple, a prime city-cover location. The dual-sided LED giant screen faces the South District Plaza, directly opposite the passenger flow hub of Jing'an Temple, providing 360° unobstructed exposure. One side faces the South District Plaza, and the other faces Changde Road, a main thoroughfare, achieving 360° coverage of both pedestrian and vehicle traffic with zero obstruction and strong visibility. It is the core visual focal point of the business district, visible from a distance without interference, and dynamic LED attention is 40% higher than traditional lightboxes.
The LED features a dual-sided, open integrated floor layout without visual obstructions or blind spots in traffic flow. One side serves the plaza's leisure and check-in crowd as well as pedestrian commuters, while the other side fully covers traffic along the city’s main road. This achieves synchronized, long-term exposure to both vehicular and pedestrian traffic, solidifying offline communication penetration at all times. It is a high-quality core media resource for brands to deeply cultivate Shanghai's core business districts, accurately reach high-net-worth customers, and establish long-term offline brand reputation.
The large screen is a top-tier media combining advantages in location, traffic, audience, image quality, sound, interactivity, and social engagement. It is particularly suitable for premium brand image enhancement, new product launches, and precise targeting of high-net-worth audiences. It is an irreplaceable communication high ground in Shanghai’s core business districts. The media advantages are concentrated in six key factors: scarce location, high-quality audience, dual-sided exposure, audiovisual impact, interactive communication, and social premium, making it a benchmark in the top Nanjing West Road business district.
