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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：0 |
| Address：228 East Nanjing Road, Huangpu District | Format：Light box | Duration：0 |
| Location：New World New Maru Center | Min Qty：1 | Operating Time：0-24o'clock |
| Size：17.86m*11.52m | Min Period：2weeks |
Located at the intersection of East Nanjing Road and Middle Henan Road, directly facing the pedestrian street with massive foot traffic, while also covering two-way traffic on the main roads. Adjacent to the Bund, it is the eastern gateway of Nanjing Road Pedestrian Street and a necessary route connecting the People's Square business district with the Bund scenic area. The surroundings are concentrated with high-end department stores, chain brands, and popular social media check-in spots, making it a top-tier core commercial area in Shanghai. The business district has a high-end brand positioning and enjoys consistently strong popularity.
Boasting a daily pedestrian flow of over a million on Nanjing Road Pedestrian Street, which doubles during holidays, it is one of the most densely trafficked commercial streets in Shanghai. Giant outdoor lightboxes on the exterior walls provide unobstructed floor-to-ceiling display, visible from a long distance with nearly 100% visual coverage. Pedestrians nearby spend a long time walking and lingering, naturally focusing their sight, and passive viewing turns into active attention, making brand recall much higher than ordinary lightboxes.
With an unobstructed exterior façade showcasing a massive display, the image commands a strong presence, holding a unique visual focus among numerous outdoor media on Nanjing Road. The daily pedestrian flow exceeds 1 million, and vehicle flow exceeds 500,000, with peak holiday numbers reaching 2 million. Seamlessly connected to Metro Line 2 and Line 10 at Nanjing East Road Station, it captures massive tourist and local commuter traffic, making the advertising highly compelling.
East end of Nanjing Road Pedestrian Street, gateway to the Bund, at Metro Line 2/10 entrance, an irreplaceable top-tier city media asset with long-term value. High-spending consumers account for 70%, providing great advertising conversion and premium potential, offering outstanding cost performance.
The New World New Maru Center lightbox is a rare media asset located at the dual landmarks of Nanjing Road and the Bund, deeply reaching high-end audiences. It combines five core values: high traffic coverage, high-net-worth audience, strong visual impact, high brand premium, and long-term value preservation and appreciation. It is suitable for long-term holding or sustained brand campaigns, making it a golden asset for brand image endorsement in Shanghai advertising.
Facing the pedestrian street at the intersection of Nanjing Road and Henan Middle Road, directly opposite the metro exit, and leading straight to the Bund, it is the first stop for tourists entering the city. It captures the exit flow from Nanjing East Road Station on Lines 2 and 10, pedestrian traffic along the shopping street, and car traffic to and from the Bund, creating a triple traffic overlay with no alternative locations. At the convergence of the top three business districts—Nanjing Road × Bund × Yuyuan—Shanghai's "urban reception room" is a must-visit for national tourists and a coveted spot for international brands.
Pedestrians can view it up close at eye level for extended periods, ensuring forced exposure and turning passive attention into active engagement. Its super-large format creates a powerful visual impact, naturally occupying the visual focal point among Nanjing Road street advertisements. It showcases high-end brand image, strong memorability, and reaches 60% of out-of-town tourists, 25% high-end white-collar workers, and 15% young trendy groups. Tourists naturally share check-ins and photos, spreading on TikTok and Xiaohongshu, inherently providing social secondary viral exposure.
This lightbox is the only irreplaceable state-owned landmark outdoor media in the Shanghai Nanjing Road–Bund commercial area. It combines four investment attributes: high cash flow returns, long-term asset appreciation, policy-compliant moat, and social communication premium, making it a hard-currency media asset in the core business district of a core city.
