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| Area：Shanghai | Type：Outdoors | Frequency：0 |
| Address：No. 299, East Nanjing Road | Format：Light box | Duration：0 |
| Location：Hongyi International Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：16.10m*7.95m | Min Period：2weeks |
Located atop Nanjing East Road Station of Lines 2 and 10, this is the only advertising space at a dual subway and dual intersection, with a triple convergence of subway and pedestrian street at the lightbox. Pedestrians naturally stop while waiting at the intersection or strolling along the pedestrian street, with an average viewing duration of ≥3 seconds. It offers a 180° open view, clear visibility from near and far, and nearly 100% visual coverage. There are no competing products of the same scale nearby, giving strong brand exclusivity and high memorability, with an advertising recall rate 40% higher than ordinary ads.
Situated at the prime corner lightbox at the east end of Nanjing Road Pedestrian Street and the intersection of Henan Middle Road and Jiujiang Road, it primarily covers traffic from the Bund to People's Square and pedestrian flows on the street. It is an important part of Hongyi Plaza’s dual-point setup of “main large screen + secondary lightbox,” adjacent to New World Xinhua Center and Hengji Celebrity high-end commercial areas, forming a “main screen + secondary box” combination with Hongyi’s main large screen, covering the pedestrian street and both intersections with no blind spots.
Located at the southeast corner of the intersection of Henan Middle Road and Jiujiang Road, at the corner of the podium of Hongyi International Plaza, it offers dual-sided street views, clearly visible to traffic in both directions and pedestrians from all four sides. It also covers pedestrian traffic on the street, north-south traffic on Henan Middle Road, and east-west traffic on Jiujiang Road. The triple flow overlap maintains high daily pedestrian and vehicle flow, remaining among the top in the core business district of Huangpu.
Surrounded by dense high-end commercial clusters, it enjoys a strong commercial atmosphere and landmark status, with long viewing and stop durations. Advertising recall and reach far exceed ordinary street media, with the visual focus of the intersection unshared by clustered ads, offering high brand recognition and a prominent image presence.
As the 'first glance' of Henan Middle Road, it creates a forced viewing effect on the traffic and pedestrian flow waiting at the traffic lights. The daily pedestrian flow is about 1 million people, with vehicular traffic around 500,000 vehicles, covering tourists, commuters, and high-end consumers. The forced attention time of the audience is 3–8 seconds, and a single exposure can leave a deep impression. Since it is close to consumption scenarios, the decision-making chain is short, and conversion efficiency is high.
This location is not a traditional small lightbox, but is referred to as a 'super lightbox.' Its enormous size, prime location, and high-end internal lighting format provide brands with an opportunity for high-intensity, high-quality exposure in the city’s core area. Its unique geographical position and stunning visual effects mean that investing in the advertisement space at International Plaza not only purchases a prime location but can efficiently achieve brand penetration and value resonance among the main young consumer group.
The lightbox is a scarce, compliant, high-traffic, high-consumption, and stable cash-flow premium media on the East Section of Nanjing Road, with both short-term high returns and long-term asset appreciation attributes. Its rarity and compliance, triple flow, high-end audience, stable high occupancy rate, and low operational cost make it a high-cash-flow and strong asset appreciation premium media on the East Section of Nanjing Road. It can be invested in individually or combined with the main large screen to maximize commercial district communication value and investment returns.
This lightbox is a rare corner media in the Bund commercial area on Nanjing East Road, located at a corner with two main traffic arteries and huge pedestrian flows along the shopping street. It has a high-quality audience, exclusive visibility, and outstanding nighttime visual impact, making it a premium advertising spot for high-end brands to deeply cultivate the core Huangpu commercial area, achieve image exposure, and reinforce brand credibility.
