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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：240 |
| Address：Shanghai Hongqiao Hub Hongqiao Star | Format：led | Duration：15s |
| Location：Hongqiao Hub B1 Level Passenger Flow Center | Min Qty：1套 | Operating Time：7-22o'clock |
| Size：203㎡ | Min Period：week |
This media leverages the locational advantage of the largest comprehensive transportation hub in Asia, situated at the core transit routes of high-speed rail, airports, and subways, with a daily total passenger flow of 1.2 million. The core transit route where the media is located sees a daily flow of 200,000 people, covering over 400 million people annually, reaching high-spending business travelers across all age groups, achieving high-intensity brand exposure among high-net-worth business travelers.
Occupying the top-level aerial view of the hub, covering the entire B1 hall passenger flow, overlooking all transit routes, the media is in a position that travelers will inevitably look up at, achieving 100% full-area mandatory exposure. Unlike conventional flat screens, it has a wider coverage and more comprehensive audience reach. The ultra-large seamless panoramic sky screen, with high-definition colors and delicate picture quality, creates an immersive travel scene, softening the rigidity of advertisements and greatly enhancing brand favorability and user retention.
As the hub's only full-area aerial immersive sky media, it breaks the traditional 'fixed-point visibility' limitation of large screens, achieving long-distance, wide-range, and no-dead-angle coverage, forming a 360° surrounding visual space. Travelers stay on average 5–10 minutes during transfers, allowing full-head-up visibility throughout, creating a naturally mandatory exposure scenario. The exposure duration and reach efficiency far exceed conventional outdoor media, providing every passing traveler with a direct and strong visual impact.
The only U-shaped surrounding sky in Hongqiao Hub, where passengers inevitably look while moving; it is visible as soon as they look up, with a memory retention rate of 85%. The scene is stronger, the audience is more premium, and the visual impact is more spectacular, far surpassing traditional outdoor media in creating long-term memory and multiple exposures from a single campaign.
The media leverages the massive passenger flow base of the Hongqiao hub's air-rail integrated transport, positioned on the core transfer route connecting multiple high-speed rail, airport, and subway lines. It covers a daily audience of millions of business travelers, business elites, and high-net-worth individuals. Using high-definition LED top-tier screen technology, it features seamless full-screen splicing, high color fidelity, and unobstructed views. With a wide range of aerial visual coverage, it naturally possesses the characteristics of full-area forced exposure, long-distance visibility, and an immersive atmospheric impact for communication.
The digital canopy LED offers multiple values, including city image promotion, high-end brand empowerment, entertainment traffic generation, scene atmosphere creation, and long-term asset appreciation. It is suitable for all types of brand placements, including automotive, high-end cosmetics, luxury goods, financial and cultural tourism, and celebrity IP support. Relying on Hongqiao's gateway position in the Yangtze River Delta integration, the media resources are scarce and non-replicable, with strong communication penetration and high brand alignment. It is a top-level hub aerial landmark digital media resource with outstanding rarity in the Yangtze River Delta, excellent communication efficiency, and strong investment stability.
By linking with the full-domain matrix, the communication effect is maximized. It connects with the main huge screens and the wrap-around column media of the Digital Forest, forming a three-in-one stereoscopic communication network of 'ground screens, vertical columns, and top canopies,' surrounding the audience 360° without blind spots and creating a phenomenal immersive brand communication scenario. The three-dimensional visuals deeply integrate with smooth traffic flows, creating an immersive communication scene that easily attracts travelers to stop, take photos, check in, and share on social media, helping brands achieve viral effects through 'single placement, multiple exposures.'
With aerial panoramic immersive visual advantages, it achieves efficient communication over long distances, wide areas, and full coverage. It is a benchmark-level outdoor aerial digital media resource in the Yangtze River Delta with extremely strong rarity, high visual penetration, broad audience reach, and highly stable investment value.
