- Photos
- Specs
- Advantages
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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：616 East Nanjing Road | Format：led | Duration：15s |
| Location：Century Square | Min Qty：1 | Operating Time：9-22o'clock |
| Size：285㎡ | Min Period：week |
Located at the central node of Nanjing East Road Pedestrian Street, connecting People's Square and the Bund, it is the most crowded area of the pedestrian street and has the strongest commercial atmosphere. As part of the 'Number One Commercial Street in China,' this prime location is regarded as a city landmark and a city reception hall in Shanghai. It is one of the largest and clearest outdoor screens on Nanjing East Road, and the only 8K angled giant screen in the middle section of the pedestrian street, occupying a core visual position. It is the top choice for brand advertising with its visual impact leading the industry.
The main exterior wall of No. 616, Nanjing East Road, First Pharmaceutical Building in Huangpu District directly faces the central traffic line of Century Square's main plaza, occupying the golden C position in the middle section of the 'Number One Commercial Street in China' pedestrian street. It seamlessly connects the Bund waterfront business district with the People's Square urban core hub, making it the key media spot on the main façade for panoramic visual exposure on Nanjing Road Pedestrian Street. With pedestrian and vehicle separation and a clear line of sight without cluttered barriers, it is naturally suitable for outdoor screen brand exposure scenarios and serves as a core carrier for broadcasting traffic of Shanghai's commercial district to the outside world.
Direct coverage from Nanjing East Road Station of Metro Lines 1/2/8/10 allows for multiple line transfers, maximizing passenger flow reach. Daily exposure reaches 1 million people, exceeding 2 million during holidays, covering shoppers, tourists, business people, and international audiences with a large and diverse audience base. The screen's front, double sides, and double corner design allow for angle-free visibility, ensuring clear viewing for pedestrian traffic from different directions and effectively expanding the coverage area by 30%.
The building façades around Century Square are clean, without cluttered small light boxes, dense utility poles, or obstructive plants, making the screen the visual center of the entire area. This location is an irreplaceable and scarce core media resource, giving brands a strong occupancy attribute that effectively enhances brand quality and high-end positioning.
This large screen is a 'hard currency' in Shanghai's outdoor media. It combines five core values: scarce location, top traffic, technical barriers, strong monetization, and long-term value preservation. As a rare landmark with top traffic, 8K technical barriers, strong monetization capability, and long-term asset value preservation, it is a core premium asset of Shanghai's outdoor media, offering investors both short-term high returns and long-term appreciation potential.
Located at a key stop of the popular Nanjing Road tram and the central spot of Century Plaza check-in, it naturally attracts popular traffic. It is adjacent to the exit of Nanjing East Road Station for Subway Lines 1, 2, 8, and 10, with multiple lines intersecting to reach the entire city. Commuter traffic, shopping traffic, and tourist traffic flow continuously throughout the day, covering three golden periods: daytime shopping, evening peak hours, and nighttime sightseeing. It captures high-value traffic at all times without missing a single exposure opportunity.
With landmark status, huge traffic, ultra-high-definition picture quality, low vacancy rate, 8K hardcore technology, and a show-culture atmosphere, the overall cost of exposure per thousand people is low, and brand premium is high. It is a leading high-quality media spot in Shanghai's large screens, with stable investment, good results, and excellent cost performance, making it the best stage for brands to showcase premium images and ignite social topics. It naturally has a 'compulsory attention' attribute.
As Shanghai's only city-level 8K giant screen that achieves 'three-way coverage with eye-level reach,' its advertising conversion efficiency is significantly higher than traditional outdoor media, providing brands with high-density exposure across the entire region. After brand placement, the average secondary dissemination rate on social media increases by more than 40%.
