Media Resources

The spot has an open, unobstructed view with no columns, turnstiles, or signs blocking it. Passengers can face the big screen straight on as they exit, creating a naturally unavoidable exposure scenario, with ad effectiveness reaching over 90%.

Located at the absolute core of the B2 level of Beijing West Railway Station, it precisely sits at the intersection of the South 3 and South 4 high-speed rail exits and the two-way access routes of Metro Lines 7 and 9. It's the only essential transfer hub for switching from high-speed rail to metro or connecting from metro to high-speed rail across the entire station.

Located at the core platform area of Workers' Stadium Station, an interchange hub for Line 3 and Line 17, the two lines run through multiple commercial and residential zones including Wangjing, Yizhuang, Dongba and Changping, drawing a large base of daily commuter passenger flow

After the security check, lightboxes along the passageways or walkways in the boarding area are cleverly positioned on one side of the traffic flow or at corners. Passengers' eyes are naturally drawn to their brightly highlighted images, creating an instant focus. The brand is not only seen but also perceived and trusted, ultimately becoming an elegant visual memory for travelers during their journey.

In the T3 arrival area, when passengers finish their long-haul flights, pass through the baggage claim hall, and are about to step into the intersection of arriving crowds and ground transportation, their gaze is often involuntarily drawn to several towering giant media structures.

The lightbox media above the baggage carousel, with its unique spatial presence and visual impact, has become a super medium for brands to engage in deep communication with travelers during their return journey.

After passing the departure security check, it is the place that all domestic passengers must go through to reach the boarding gate. It is precisely laid out along the core routes where passengers wait, rest, and move through, ensuring that brand information is received most frequently in the areas where passengers spend the longest time.

Light boxes are usually wrapped around the large load-bearing or structural columns at the exits of the baggage hall, using the three-dimensional shape of the columns and their throat position to provide a final brand interception and impression reinforcement for travelers about to complete the baggage claim process.