- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Metro Line 3 | Format：led | Duration：15s |
| Location：Workers' Stadium Platform of Metro Line 3 | Min Qty：6 | Operating Time：8-24o'clock |
| Size：2.56m×3.23m | Min Period：month |
This media installation is situated on the south platform of Workers' Stadium Station on Beijing Metro Line 3, serving as the core visual medium of the platform. It is a benchmark integrated LED screen installation within the interchange hub of Line 3 and Line 17. The station directly faces Workers' Stadium, a landmark of Beijing, and lies adjacent to Sanlitun and the trendy night economic commercial district around Workers' Stadium. It caters to daily commuters, Chinese Super League match fans, concert attendees and fashion consumers, making it a key transportation hub for sports, trend and youth consumption in eastern Beijing.
The integrated electronic platform screens are arranged in a straight line along the wall beside platform screen doors, consisting of six seamlessly spliced integrated high-definition LED display panels that stretch across the entire waiting area without visual breaks, creating an ultra-long immersive dynamic visual experience. The screens achieve 100% coverage of all waiting passengers and riders inside passing trains through carriage windows, marking a core immersive dynamic communication spot inside the station. The station adopts the design theme of "Dynamic Sports & Modern Rhythm", featuring an overall space with a strong modern technological aesthetic ideal for creative brand displays focused on fashion, sports and entertainment.
It reaches all passengers alighting, boarding and transferring at this station, while riders inside passing trains can fully view the screens through carriage windows, delivering dual exposure to waiting passengers within the station and mobile audiences in transit carriages. Its coverage far exceeds that of single-platform media. Passengers spend an average of 3 to 8 minutes waiting at the station, with their line of sight naturally level with the screens and no way to avoid viewing them. Dynamic videos continuously capture viewers' attention, boosting ad recall by over 60% compared with ordinary static light boxes and enabling complete and efficient information delivery.
A transfer hub for Line 3 and Line 17, it connects large residential and business districts including Wangjing, Dongba, Yizhuang and Changping. It records a steady daily passenger flow of 23,000 people on workdays, covering office workers, commuters and students to build a year-round continuous basic exposure pool. Exit the station and you arrive directly at Sanlitun and Workers' Stadium night-time business districts, which house trendy retail stores, bars, restaurants and livehouses. The hub naturally attracts trend-setting youth and night consumers from across the city, serving as a precise communication gateway targeting young groups in eastern Beijing.
The six connected electronic screens on the platform boast three exclusive advantages: ultra-long continuous display frames, mandatory close-range exposure for waiting passengers, and surging passenger volume during sports events. As a must-have dynamic medium to reach young trend-lovers and sports & entertainment audiences, it delivers consistent daily commuter traffic as well as explosive foot traffic during major events. It generates outstanding immersive offline communication effects and is highly suitable for shooting check-in short videos online, creating dual communication value through offline exposure and secondary content viral spread on social platforms.
This station is Beijing’s first immersive football-themed subway station. Its overall space blends sporty trendy vibes with a tech-forward texture, making it inherently popular for social media check-ins. The ultra-long continuous dynamic connected screens deliver strong visual impact and cover passenger flows in both directions. They reach all passengers waiting and transferring on the platform, and are also clearly visible to riders inside passing trains, realizing dual communication effects covering static platform crowds and moving rail passengers. Its exposure coverage far exceeds that of ordinary single-point subway advertising media.
