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| Area：Beijing | Type：high-speed railway | Frequency：120 |
| Address：No. 118, East Lianhuachi Road, Fengtai District | Format：led | Duration：15s |
| Location：Right opposite the South 3 high-speed rail exit on the basement level of West Station | Min Qty：1 | Operating Time：5-24o'clock |
| Size：7.2m×3.5m | Min Period：month |
Located directly opposite the main wall at the exit gates of South Line 3 high-speed rail, this is the first visual point for passengers arriving in the capital via the Beijing–Guangzhou and Beijing–Kowloon main lines. Ads here have an effective reach of over 90%. Since passengers are moving with luggage, transferring, or queuing for security checks, they typically stop for 15–20 minutes on average, so they’re not just rushing through a passage. This gives them plenty of time to fully engage with video and poster ads, meaning almost no one misses the content. It’s a rare “first impression” digital media spot in the arrival hall of West Station.
It exclusively serves the South Line 3 exit flow, without sharing traffic with South Line 4 or the North exit. It handles the main high-speed rail arrivals in the southern part of West Station, with an average daily traffic of 500,000 passengers and nearly 180 million yearly arrivals. Right after exiting, travelers head directly to the subway, taxi stands, bus hubs, or ride-hailing pick-up areas, spending around 15–20 minutes walking or waiting in the zone. With screens at eye level for close-up viewing, exposure time is ample, unlike fleeting impressions in passing corridors.
The core audience covers cross-city business and travel elites, public servants on official trips, mid- to long-distance tourists, and young to middle-aged returnees visiting family. Over 70% are 25–55 years old with high spending power, showing strong decision-making and purchasing capacity. This audience comes from all provinces across the country as well as local commuters in Beijing, Tianjin, and Hebei, making it ideal for national brand campaigns or deep engagement in the North China local market.
The South Exit 3 handles the main passenger flow arriving at the south part of the West Station, with an average of 500,000 passengers passing through daily and covering nearly 180 million arrivals annually. During the Spring Festival, summer travel season, and holiday peaks, passenger numbers can double. There’s no long-term gap in traffic throughout the year. The display forms an imposing visual matrix in the spacious and bright arrival hall, and the high-density information bombardment ensures that travelers receive brand messages multiple times in a short period, no matter when they arrive.
As a national-level comprehensive transportation hub, it naturally carries the credibility of capital city traffic. Advertising here on the exit’s primary screen can quickly elevate the brand’s status and trustworthiness, moving beyond the cheap feel of ordinary offline ads. The media is located in the core high-speed rail arrival area, inherently giving the brand a perception of “national presence and strong capability.” It’s suitable for top brands to build a high-end image and for new brands to quickly gain market trust and deeply engage the North China local market.
The screen measures 7.2m × 3.5m, with a total area of 25.2㎡, using high-brightness commercial indoor LED modules that suit the constant soft lighting in the underground environment. Images are clear and color-accurate even from a distance or in crowded areas, with no whiteness. It supports 15-second short videos, dynamic creative posters, and scrolling text rotations. Dynamic content grabs attention 40% more effectively than static lightboxes. The wide viewing angle leaves no visual blind spots, so whether travelers are exiting nearby or waiting for transfers far away, they can fully see the content on the screen.
