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| Area：Beijing | Type：high-speed railway | Frequency：120 |
| Address：No. 118, East Lianhuachi Road, Fengtai District | Format：led | Duration：15s |
| Location：B2 level high-speed rail and subway transfer hub | Min Qty：1 | Operating Time：5-24o'clock |
| Size：宽 22.6m × 高 3m | Min Period：month |
The core intersection of the B2-level integrated transfer hall at Beijing West Station is the only mandatory interchange point between the South 3 and South 4 high-speed rail exits and the metro Line 7/9 ticket gates. It serves as the first visual core screen for the entire station's passenger flow. Relying on the West Station's 'enter above, exit below' underground multi-level transport system, it covers the flow of passengers both entering from high-speed rail and transferring to the metro. Railway and metro security checks are mutually recognized, so all passengers switching transport modes must pass through here—there's no alternate route to bypass it.
This is the only central hub where high-speed rail and metro traffic loops intersect, with no alternative routes. All transferring passengers' line of sight is fully aligned with the large screen and can view it at close range, ensuring full reach with no omissions. During normal days, the daily average transfer traffic is 180,000 passengers, with peak single-day traffic exceeding 500,000 during Spring Festival and holidays, reaching nearly 280 million passengers annually. The passenger density far surpasses that of regular station passageways, providing repeated exposure for advertisements.
The 22.6-meter-long integrated screen uses high-brightness outdoor-grade LED panels. In the softly lit underground hall, dynamic video content appears vivid and clear, making brand logos and promotions recognizable from a distance. Passengers walking through at a relaxed pace spend an average of 3-5 minutes watching, which increases the likelihood of completing the ad view. This setting perfectly matches consumer needs with brand promotion, making exposure and conversion rates better than those of general commercial or community media.
Beijing West Railway Station is the core railway hub of the Beijing-Tianjin-Hebei region and a major north-south transportation artery in China. It handles over 180 million passengers annually and connects flows to and from all provinces and cities across the country. Advertising here is like building your brand image at the nation’s-level traffic gateway in the capital, naturally giving your brand nationwide credibility. It’s perfect for national chain brands and leading domestic brands to build public recognition and quickly reach both the lower-tier markets and first-tier cities.
The location has no branching paths or traffic splits—every passenger transferring across tracks has to pass through the area, locking in the station’s core flow. The passageways are wide and open without visual obstacles like pillars, turnstiles, or signs. The large screens face the main travel direction, giving clear visibility to passengers in both directions, creating a naturally high-exposure visual environment. This makes it the best-positioned and most comprehensive core media point in the underground transfer area of Beijing West.
Leveraging the station’s status as the capital’s gateway and the high-end context of a high-speed rail hub, advertising on these large screens can quickly enhance brand credibility and a sense of premium quality. With the hub’s massive millions-level passenger flow, you can achieve broad, highly targeted brand exposure at low cost. It’s a prime platform for brands to roll out offline campaigns nationwide, strengthen presence in North China, and reach audiences across the country.
