Media Resources

A full set of media runs along the entire south wall with no columns, escalators or signage boards cutting off the visuals. Wall decals and seven side-by-side 12-panel light boxes are arranged in an integrated continuous layout, creating an exclusive brand visual corridor throughout the passage. It occupies the complete single-side wall without other advertisements diverting viewers' attention.

This media installation is located at the core area of the Xierqi Station concourse with an optimal viewing angle. It delivers vivid colors and outstanding dynamic effects, creating an extremely strong visual impact that can easily capture passengers' attention and achieve high exposure.

Located at the core corner of the Line 13 station concourse, this spot is an inevitable turning point for passenger flows from both subway entry/exit and high-speed rail transfers. There is only one integrated corner LED screen in the entire station with no diversion passages, covering over 90% of all inbound and outbound passengers.

The LED screens installed at the top of elevators fall within the optimal viewing zone that covers both eye-level and slightly upward sightlines. Passengers can view the full content without deliberately turning their heads. The efficiency of information delivery is over 50% higher than that of wall-mounted LED screens. Since passengers cannot avoid seeing the advertising visuals, the forced reach rate is nearly 100%.

The media installation is located at the mandatory transfer area at the entrance and exit of the transfer passage in an S-tier major station concourse, gathering massive passenger flow. Adopting a symmetrical design with dual curved giant screens, it blends seamlessly into the station concourse for a more cohesive visual effect that balances a tech-forward vibe and artistic appeal, creating a brand zone featuring naked-eye 3D technology.

Located along the core pedestrian route by the escalators in the main concourse of Line 6, this resource covers over 90% of all passenger flows entering, exiting and transferring in both directions across the entire station. Combining static and dynamic displays with coordinated coverage for near and far views, it represents a rare high-end commercial digital communication asset on the East Second Ring Road.

Located in the middle pillar area of the Line 3 platform, unobstructed by walls and platform screen doors, it occupies the core visual focal point of the platform and serves as an independent dynamic media terminal with the highest recognizability and superior visual texture on the platform floor.

Located on the concourse level of a major S-tier station, the mandatory transfer area for Line 3 and Line 17 media interchange, this spot gathers massive passenger flow. Its dynamic content catches people’s eyes and boosts ad memorability, making it an optimal promotional tool for new product launches, hit product creation and brand image building.