Media Resources

Light boxes are neatly arranged linearly on both sides of the passage to form a continuous and complete brand exhibition corridor. The premium light boxes feature large-format and high-quality displays, focusing on building brand image from a distance.

Occupying all outbound core pedestrian flow of the Type-C exit, it creates a naturally mandatory exposure scenario. As passengers move forward, their line of sight remains fixed on the large wall-mounted screen. Every passing audience can clearly receive brand information, resulting in an exposure utilization rate far exceeding that of ordinary metro media.

Platform 3 at Xizhimen Station is an alighting-only platform. All arriving passengers who need to transfer to other lines, exit to the ground level or head to Beijing North Railway Station must walk through this U-shaped passage to the concourse on Level 2. There are no alternative diversion passages, enabling 100% coverage of all arriving passenger flow.

Passenger flow in the passage moves at a moderate pace. Passengers walk slowly when exiting the station and have ample time to linger. They face the lightbox advertisements directly from the optimal horizontal viewing angle, resulting in an extremely low advertisement avoidance rate and high conversion rate of effective exposure.

The media consists of one large high-definition LED screen combined with four premium luxury light boxes. The entire media setup is continuously installed along the wall, running through the main passage of the station hall to form a complete, grand and uninterrupted ultra-long brand exhibition corridor. It is a scarce integrated dynamic and static composite advertising medium inside Wangfujing Station.

This transfer corridor stretches far and allows passengers to move at a leisurely pace. There is no need for passengers to rush; their natural slow stroll effectively extends the information reception time. Audiences take the initiative to view the wall displays, resulting in low resistance to advertisements, high completion rate of message reading, and strong brand recall.

The full set of columns enables consistent visuals and unified tone. Within the spacious and transparent S-Class station hall, they capture dominant core visual focus and create an exclusive immersive brand atmosphere.

The core transfer trunk road in the station hall serves as the only mandatory passage for two-way transfer passengers as well as passengers entering and exiting the station, with no alternative detours available, inherently featuring high exposure. The enclosed station hall of the metro offers a clean and pure environment, where dynamic large screens can firmly capture the audience's attention.