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- Media Map
| Area：Beijing | Type：Metro | Frequency：1080 |
| Address：Line 13, Qinghe Railway Station | Format：led | Duration：15s |
| Location：Lobby corner | Min Qty：1 | Operating Time：6-22o'clock |
| Size：3.4m × 2.9m | Min Period：2week |
The core corner of the station hall features an exclusive integrated L-shaped corner LED screen unique to the entire station, serving as a landmark digital medium of the transit hub. Qinghe Station is the only Class S integrated transport hub in the northern Haidian tech innovation zone of Beijing that integrates metro and high-speed rail services. Inside the station, passenger flows interpenetrate without security check barriers, delivering smooth passenger circulation and abundant foot traffic. Positioned at the mandatory core turning point for station entry/exit and high-speed rail transfers, this medium suffers no passenger flow diversion and fully covers all main passenger groups passing through the station, enabling loss-free exposure and all-round coverage with no blind spots.
Passengers carry out a series of activities including swiping cards to enter the station, transferring to high-speed trains and locating escalators, resulting in a single passenger dwell time of 3–6 minutes in the station hall. This sufficient duration allows audiences to fully view the 15-second video clips, and dynamic visuals deliver far higher memory retention than static light boxes. The seamlessly spliced integrated dual L-shaped corner LED screens create an immersive wrap-around visual effect; passengers approaching from either the left or right passageway can view complete footage, with visual focal points captured even from long distances. Compared with conventional single-sided flat LED screens, it doubles the visible range and visual impact.
The hardware adopts P2.5 high-definition modules and a seamless 90-degree dual-facade corner design for natural, gap-free image transition. Boasting 4K ultra-high-definition resolution with delicate color reproduction and an ultra-wide viewing angle suitable for multi-directional viewing, it generates striking dynamic visual impact. Advertisement space operates under a limited rotation schedule: only three brands are featured per cycle, with standard 15-second videos played on loop. This setup ensures even exposure frequency, scarce and premium advertising inventory without oversupply, and compatibility with video materials from all types of brands for ad placement.
Qinghe Station is a genuine comprehensive transportation hub that accommodates massive passenger flows from Metro Line 13, Changping Line, national high-speed railways and the Huairou-Miyun Suburban Railway. The entire transfer journey between metro and high-speed rail takes no more than 5 minutes, greatly boosting transfer efficiency and passenger circulation speed. Situated at the core corner of the station concourse, it can accurately capture and cover these high-frequency, high-density mixed transfer passengers.
The L-shaped LED screen at the corner of Qinghe Station Concourse is a rare compound large-screen media asset in the northern Beijing sci-tech hub. Benefiting from the huge mixed passenger flow of the dual high-speed rail and metro hub, the enveloping forced visual effect at the corner, and the upscale modern station concourse environment, it simultaneously and precisely targets well-educated white-collar internet workers and intercity travelers. Capable of both long-term brand image building and offline event customer acquisition, it serves as a highly cost-effective core metro digital advertising spot in northern Haidian District.
This LED screen represents a rare landmark-grade immersive large-screen media asset catering to dual passenger groups within the northern Beijing sci-tech hub. Leveraging its exclusive corner visual advantage, high-value mixed passenger flow from high-speed rail and metro, and pristine premium communication environment, it delivers precise, efficient and high-quality brand exposure. It supports long-term cultivation of premium brand positioning as well as short-term event-driven passenger attraction, making it a core metro media spot with outstanding advertising investment value in northern Haidian District.
