Media Resources

Passengers need to figure out directions, choose routes and wait for trains in the station hall, with an average dwell time of 4 to 6 minutes. This creates a multi-angle, repetitive and low-disturbance visual exposure window for advertisements.

All pillar light boxes of this station are fully installed in the public areas of the main concourse of Line 10. They are densely placed at key passenger flow spots including gate entrances and exits, escalator landings for interchange between two lines, and main walkways of the hall, covering the entire passenger movement routes of entry, exit, interchange and transit.

All wrapped column light boxes are installed in the core waiting area of the Line 18 platform, right next to platform screen doors and passenger waiting circulation routes. They occupy mandatory visual spots for passengers waiting for trains, boarding/alighting and walking, with no equipment or walls blocking the view, delivering excellent visibility.

Bidirectional arrangement of wrapped pillars on both sides of the platform fully covers all waiting passengers at this station. Passengers on passing trains can also clearly view the light box advertisements from a distance through the train windows, achieving dual exposure both inside and outside the platform and doubling the reachable audience at the same advertising spots.

The columns stand in the core area of the platform and naturally draw the eye. The brand visuals can be spotted from far away, delivering nearly 100% forced exposure to all passenger flow and resulting in far stronger brand recall than conventional platform advertising media.

The wrapped pillar has no visual blind spots or pedestrian obstructions. Passengers waiting for trains, boarding and alighting, and transferring in both directions can fully view the brand visuals from all movement paths and perspectives, delivering over three times the effective exposure angle of standard flat advertisements.

Sixteen full-size 360° full-body luminous wrapped column light boxes of uniform specifications are arranged along the entire platform, covering the waiting queuing areas and transfer passages. They serve as benchmark high-end immersive image media positions in the metro.

The columns are distributed in waiting queuing areas and intersections of transfer guidance passages, serving as core stay points for passengers waiting for trains, asking for directions and waiting to transfer. They naturally occupy the optimal communication flow lines within the station and effortlessly catch pedestrians' eyes, achieving 100% mandatory passenger coverage.