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- Specs
- Advantages
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- Media Map
| Area：Beijing | Type：Metro | Frequency：1080 |
| Address：Changping Line Xierqi | Format：led | Duration：15s |
| Location：Station hall | Min Qty：2 | Operating Time：6-22o'clock |
| Size：5.4m(W)*3.04m(H） | Min Period：2week |
Both large screens occupy prime visual positions within the station, mounted on the wall to the right of the entry turnstiles at Entrance A, covering the main passenger flow for station entry and transfers across the entire station. The LED screen in the South Concourse sits directly in front of the exit turnstiles at Exit B, facing outbound commuters to precisely capture commuter passenger traffic. Joint operation of the two screens enables full coverage of all entry, exit and transfer passenger flows throughout the station; visuals can be clearly seen from a long distance, delivering far superior exposure effects compared with traditional static subway light boxes.
The concourse features ample ceiling height, an unobstructed open space free of columns and escalators blocking the screens, and an ultra-wide 160° viewing angle. Passengers entering the station from afar can easily view the display content, with the visible range more than doubled versus narrow corridor light boxes. Morning rush hour sees concentrated office-going crowds, while evening rush hour sustains heavy traffic of workers finishing shifts and overtime staff. A large number of overtime commuters still pass through before 22:00 at night. Unlike regular residential-area stations that only have brief passenger surges morning and evening, this station boasts sufficient effective exposure hours throughout the day.
Dual-site synchronized placement across the North and South Concourses positions the two screens at opposite ends of the concourse, covering passenger flows from both major Entrances A and B simultaneously. They reach 100% of all entry, exit and transfer passengers in the station with zero visual blind spots, enabling comprehensive brand outreach to every passenger in the station and ideal for large-scale brand campaigns. Installed at the premium visual spot right before the turnstiles, the screens naturally draw passengers’ line of sight as they swipe cards or scan codes to pass through. Dynamic videos deliver far greater appeal than static frames, lifting brand recall by over 40%.
This media solution integrates commercial-grade high-definition LED modules installed in subway carriages. The combined dual screens cover a large display area of nearly 12 square meters, delivering a magnificent and stunning visual experience. It maintains crisp, transparent images with superior color reproduction around the clock. Compared with traditional static light boxes, dynamic video materials offer far stronger visual impact. High-definition video playback and rapid dynamic scene switching efficiently capture passengers’ attention. Stable display performance and precise audience targeting boost the secondary sharing rate of advertisements, with an ad recall rate exceeding 92% — a figure vastly outperforming traditional out-of-home media.
Leveraging the exclusive traffic advantage of the innovation and technology cluster, this media placement boasts high targeting accuracy and minimal invalid impressions. Its cost per thousand impressions outperforms large screens in core commercial districts, delivering outstanding return on investment. Furthermore, it enables a closed-loop marketing system covering offline exposure, lead collection via QR code scanning, and online conversion. It simultaneously elevates long-term brand image and drives short-term tangible sales conversion, making it a core offline communication hub for technology brands and emerging consumer brands looking to deepen their footprint in Beijing’s tech market.
Xierqi Station serves as the key commuting hub in northern Beijing, handling over 420,000 passenger entries, exits and transfers daily. Crowd control measures are implemented during morning and evening rush hours on workdays, with no obvious off-peak seasons throughout the year, ranking it among the subway stations with the highest-quality foot traffic. It delivers dual value for brand building and precise conversion. Dynamic video content creates powerful visual appeal, significantly extending audience gaze duration and strengthening brand recognition compared with static advertisements, enabling all-round brand penetration without blind spots.
