- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Xiamen | Type：airport | Frequency：0 |
| Address：Xiamen Gaoqi International Airport | Format：Light box | Duration：0 |
| Location：Escalator, Domestic Departure Hall, F3 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：4*2m | Min Period：year |
Positioned on the side wall of the escalator facing passengers’ travel direction, the advertisement naturally draws passengers’ upward gaze as they travel between three floors, creating involuntary visual focus and enabling unavoidable forced exposure of advertising information. This location serves as the only vertical passage connecting the check-in islands to the security screening area. All passengers heading for security must pass through here with no alternative routes, delivering a nearly 100% reach rate. Free from interference by other advertising formats in this zone, it forms a visually anchored focal point.
As a core transfer hub for domestic departures, this spot lies on the mandatory escalator route for passengers proceeding to security after completing check-in procedures. It acts as a vital visual node linking the check-in zone and security lanes. All T3 domestic departing passengers will take this escalator after baggage drop and boarding pass collection. While ascending, their line of sight steadily faces the wall-mounted light box. The advertisement also captures resting and passing foot traffic in the mezzanine commercial area, achieving full exposure throughout the critical journey segment between check-in and security screening.
The airport receives over 12,000 passengers daily, predominantly high-educated, high-income business travelers aged 25 to 50. Passengers maintain a relatively fixed viewing angle and dwell time while riding the escalator. During slow descent, their eyes naturally rest on the opposite wall light box with little shifting. Featuring a 10-meter continuous screen covering a 60° upward viewing angle, the escalator wall light box delivers advertising retention time three times longer than conventional media, bringing a marked improvement in brand awareness conversion rate.
This medium is positioned at eye level for passengers while they travel on escalators at a close range. Its neatly framed display aligns with the line of sight of pedestrians. Free from obstructions such as pillars, equipment and crowds, it fully captures passenger traffic of all domestic flights operated by Xiamen Airlines, China Southern Airlines and other carriers. It also reaches transit passengers resting and passing through the three-level commercial mezzanine. Benefiting from a large and stable passenger base with no blind spots for audience diversion, it delivers precise exposure across the whole area and guarantees extensive reach and baseline traffic for brand communication.
The escalator zone constitutes a relatively enclosed vertical passage, without other billboards, digital screens or pedestrian obstructions. The light box serves as the sole static vertical visual focal point, enabling "monopolized top-level exposure". While passengers only stay in motion within the escalator zone instead of waiting statically for 20–25 minutes at check-in islands, the vertical light box design matches people’s natural line-of-sight trajectory and creates visual traction, greatly improving information absorption.
Mounted on the entire wall alongside the escalator, the light box features a neatly proportioned display with even and soft backlighting, delivering outstanding visual performance when viewed up close. Unlike overhead media viewed from far away, this placement provides close-range eye-level exposure. Passengers travel a short viewing distance, allowing clearer recognition of graphic details, brand slogans and campaign information. The minimalist and tidy wall environment inside the terminal means minimal interference from surrounding advertisements, keeping brand visuals fully prominent. It enables in-depth communication through close-range engagement, backed by the premium airport scenario.
