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- Specs
- Advantages
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- Media Map
| Area：Xiamen | Type：airport | Frequency：0 |
| Address：Xiamen Gaoqi International Airport | Format：Light box | Duration：0 |
| Location：Domestic Departure Check-in Island on Mezzanine Floor of Level 3 Commercial Area | Min Qty：1 | Operating Time：0-24o'clock |
| Size：8*1.6m | Min Period：year |
Located above this area, it can reach 100% of passengers departing domestically to ensure brand information accurately reaches target audiences. Passengers spend ample waiting time queuing and completing procedures in the check-in area. Unlike advertisements in quick passage corridors that passengers glimpse fleetingly, audiences have sufficient time to fully view ad content, deepen their impression of the information and greatly improve the effectiveness of brand message reception.
This area serves as a thoroughfare concentrated with high-spending business travellers aged 25 to 50, holding bachelor’s degrees or above and occupying middle and senior management positions in enterprises. It reaches over 12,000 people every day, accurately capturing customer groups with strong decision-making power. Passengers stay for an average of 20 to 25 minutes while queuing at check-in islands. The light boxes sit in the prime viewing zone directly in front of passengers’ sightlines with no obstructions or distractions. The effective viewing duration of advertisements in this area increases by more than 300%, delivering a markedly higher brand recall rate than other media formats.
Situated at the core frontage of the departure hall, this location is ideal for brands to create a premium first impression and develop benchmark visual communications for the zone. The advertising spot is adjacent to commercial facilities on the mezzanine floor, enabling sustained eye contact from passengers during waiting periods. It is among the first large fixed advertising media passengers encounter upon entering the airport. Media installations in this zone are neatly arranged with few cluttered surrounding advertisements, allowing brand visuals to stand out fully. Longer viewing time brings deeper brand memory.
Passengers generally need to queue up during check-in. In the early stage of their journey, they are relatively relaxed without intense anxiety about rushing. Their attention to the surrounding environment rises significantly. The departure hall features a high ceiling, tidy space and few cluttered advertising spots nearby, allowing brand visuals to stand out independently and deliver strong visual dominance. It is ideal for displaying high-quality brand imagery and creating iconic advertising visuals in the departure hall.
Located above the domestic check-in islands on the third-floor commercial mezzanine, this spot overlooks the second-floor domestic check-in hall from a commanding height and faces the entire domestic check-in area. All domestic departing passengers arriving on the second floor for check-in and baggage drop can see the media screen directly when looking up. Meanwhile, it covers foot traffic in the third-floor commercial lounge area, enabling dual-level passenger reach. It is a rare cross-floor scenic advertising location in the terminal building.
Benefiting from its exclusive position overlooking the hall, this spot creates an irreplicable brand display window. On one hand, it continuously extends brand influence to inbound tourists and expands external markets. On the other hand, it accurately reaches local travelers in Xiamen and strengthens local brand recognition. As a rare media platform shared by passenger flows on two floors, it boasts excellent cost performance. It forms a vertical layout with various flat media in the hall, enriches multi-level brand communication, and maximizes the effectiveness of airport advertising investment.
