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| Area：Changsha | Type：Metro | Frequency：0 |
| Address：No. 9 Entrance, Guojin Street, May 1st Square | Format：Film | Duration：0 |
| Location：No. 9 Entrance, Guojin Street, May 1st Square | Min Qty：1 | |
| Size：238m² | Min Period：2weeks |
Located in the core business district of Changsha Wuyi Square and the staircase area of No. 9 Guojin Street, the ground façade integrated film advertising media is located in the transfer hub of Metro Line 1/2 and the core connection line between IFS IFS IFC Center and Huangxing Road Pedestrian Street
Wuyi Square Wuyi Square, Changsha Furong District, Huangxing Middle Road, Guojin Street, No. 9 entrance and exit stairs, subway Wuyi Square Station exit→ Guojin Street→IFS Guojin Center/Huangxing Road Pedestrian Street must pass through the staircase, the step façade is fully covered, forming a stepped three-dimensional advertising matrix, the picture is complete, the field of view is wide, more scene and memory point than the flat light box, the high-end brand texture is prominent, the flow of people must pass through, there is no possibility of detour, every step is the brand exposure reach rate is close to 100%
The Wuyi business district gathers 370 international big brands and Internet celebrity catering, the unit price of customers is leading in the city, and the advertisement can directly link with surrounding stores to form a closed loop of exposure - arrival - consumption, covering an average of 500,000 passenger flow per day, young groups aged 18-45, tourists, and high-end consumer groups are mainly shopping and consumption triple scenes have great potential for superimposed transformation, and the high-value ladder picture is easy to become an Internet celebrity check-in point, and offline exposure and online secondary communication amplify the delivery effect
For investors, they can cut into the core commercial traffic pool in Changsha with a low threshold and achieve dual returns of short-term sales conversion and long-term brand equity accumulation
As one of the core exits connecting IFG Center on the ground and Huangxing Road Pedestrian Street on Guojin Street, Exit 9 accommodates tens of thousands of commuting professionals, tourists, and shoppers daily. When consumers step onto the stairs, their line of sight naturally follows the steps. The adhesive film, with its continuous and repetitive visual rhythm, forcibly enters the audience's sight, leveraging the physiological feature that pedestrians have highly focused attention while going up and down stairs. This allows brand information to achieve nearly 100% coverage and repeated exposure within just a few dozen seconds of passage, greatly deepening memory retention.
As a stepped, forced-interception media for the 'Subway — Underground Street — Ground Commercial Area' triple traffic stream at Changsha Wuyi Square, it differs from traditional print advertisements. With three-dimensional movement lines, immersive visuals, and high-frequency touchpoints, it achieves a strong communication effect of 'every step is brand exposure,' making it a premium situational media choice for brands to capture Changsha's core commercial areas and reach young, high-spending consumers.
Focusing on core hub traffic, forced movement line reach, low investment with high flexibility, strong situational conversion, and low-risk implementation, it creates scarce stepped situational advertising assets in Changsha's core commercial areas. This location is a low-investment, high-return, low-risk media asset in the core commercial district, suitable for both short-term campaign momentum and long-term brand development.
The adhesive film on the stairs at Exit 9 on Guojin Street is a low-threshold entry point into Changsha's top-tier commercial district, precisely reaching the primary young consumer demographic, and providing both short-term conversion and long-term brand asset value with high ROI as an outdoor media. Its core investment value lies in five dimensions, balancing traffic, cost, conversion, and risk control.
