Media Resources

The advertising format cleverly takes advantage of residents' fragmented time while waiting for the elevator, forcibly occupying their visual focus in a closed and undisturbed environment, making the reach of brand information much higher than that of traditional advertisements.

The security checkpoint is the only node on the departure level with a mandatory stop attribute. Passengers must pause here and organize their belongings, with an average dwell time of 5-15 minutes. In the relatively enclosed, narrow space, there is a lack of other competing visual information, so passengers have nowhere else to focus their gaze and can only concentrate on the screen media in front or above them.

The airport display machine set located here, with its unique placement layout, excellent visual performance, and precise audience reach capability, has established a media communication barrier that is difficult to replicate. It is not only the physical endpoint of travelers' journeys, but also the golden first stop for brand mindshare occupation.

The elevator frame advertisements in Nanjing Community, relying on the closed and high-frequency elevator usage scenes in the community, have irreplaceable communication advantages. It is adjacent to Dafen Oil Painting Village, which receives over a million visitors annually, and within a 2-kilometer radius, it is surrounded by a stable flow of residents from middle-class communities totaling a hundred thousand people.

Residents in Henggang Subdistrict, Longgang District, Shenzhen, have a single and fixed daily travel route, passing through it more than four times a day on average, allowing advertising information to be implanted in memory in a high-frequency, repetitive manner, providing a natural and high-quality traffic foundation for community advertising dissemination.

An elevator is an enclosed and narrow space. During the waiting and riding process, passengers on average have 30-60 seconds with no place to hide their eyes. Located in the 'golden sightline area' at the passengers' eye level or slightly upward, it forms a natural visual monopoly ensuring that the advertising information is 100% read.

Located in the central area of the domestic arrivals baggage claim hall of Terminal 1, right next to the luggage carousel, it precisely covers all the must-stop points for arriving passengers, achieving 100% mandatory exposure, forming a visual focal point with strong dynamic tension and information efficiency.

Located in the core area of Malian Road in Xicheng District, media resources are scarce and the advertising environment is high-quality. It can simultaneously reach community residents and surrounding office workers, achieving dual touch for both residential and office coverage with a wider radiation range. The surrounding area has dense public transportation and a large flow of people, resulting in higher advertisement exposure.