Media Resources

As a well-established one-stop shopping mall in the core area of Xiamen Island, SM City Plaza is located at the transportation hub of Jiahe Road and Xianyue Road. It is directly accessible via Metro Line 1 and served by dozens of bus routes, boasting a mature and stable business district.

Located on the facade of the scenic elevator occupying the prime central position in the mall's main atrium, it connects multi-level corridors. It is the first visual focal point for consumers entering the atrium, visible without blind spots to shoppers moving between floors and visitors gathering for leisure and photo-taking in the atrium, boasting inherent strong visual appeal.

All T3 domestic and international arrival passenger flow media are located at each exit of the arrival floor, at eye level with arriving passengers. Free of surrounding distractions, they are the exclusive advertising media within the area. Passengers waiting at the taxi stand and ride-hailing pickup area can view the advertisements for an extended period.

The media installation is located next to the exit of the welcome lobby on the first floor. This is a high-foot-traffic area where every passenger and person meeting arrivals can easily notice the media display. It features low interference and delivers extremely high advertising communication efficiency.

Media units are arranged synchronously on both the left and right sides along the passage. Large-format wall stickers together with 4 premium backlit light boxes form an enclosed visual corridor. Passengers walk amid the advertising visuals and come face-to-face with brand imagery at close range.

Three-dimensional display is realized relying on the column structure. The height and viewing angle adapt to the horizontal sight range of pedestrians. Visitors walk at a gentle pace with a relaxed travel rhythm, having sufficient time to browse brand information. The effective reach rate of advertisements is much higher than that in scenarios of rapid passage at ordinary commuter stops.

Media placements at Universal Resort Metro Station include 8 sets of 12-light light boxes, wrapped columns, hanging banners, elevator stickers and platform screen door advertisements. Advertisements are visible throughout the whole process as trains pull in, stop and depart, and can be clearly seen by all passengers inside carriages. The superposition of two passenger flows greatly boosts brand recall.

Curved light boxes deliver an enveloping immersive visual experience thanks to their curved structure, widening viewing angles to capture the attention of passing pedestrians from multiple directions. Premium light boxes feature large, neat and imposing display panels. When connected together, they form an extra-long brand visual corridor that combines long and short units with alternating curved and straight sections.