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- Specs
- Advantages
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- Media Map
| Area：Xiamen | Type：airport | Frequency：120 |
| Address：Xiamen Gaoqi International Airport | Format：led | Duration：7.5s |
| Location：T3 International and Domestic Arrivals Exit | Min Qty：4 | Operating Time：0-24o'clock |
| Size：6.144m×1.536m×4 | Min Period：week |
Located along the core traffic route of the arrival exit on the first floor, the large screen faces the direction of passenger flow with an unobstructed and spacious lobby view. After long-haul flights, passengers travel slowly with luggage in a relaxed state, leaving ample time to absorb advertising information. Meanwhile, numerous greeters wait in the exit area, effectively extending ad viewing duration and delivering triple exposure covering inbound international passengers, domestic arriving travelers and local greeters.
The media is positioned prominently with minimal surrounding distractions, reaching 90% of both domestic and international arriving passengers at Xiamen Gaoqi International Airport. Installed on the only path passengers take to collect baggage and exit the terminal, it creates an unavoidable "mandatory viewing" effect through close-range and direct visual presentation, enabling accurate and efficient delivery of brand messages to every target audience.
As an essential transit point for domestic and international arriving passengers before they leave the terminal, it enables "immediate visibility upon exiting customs with unavoidable exposure". Each advertisement runs for 7.5 seconds to support high-frequency rotation of brand content. Covering early morning arrivals, midday rush hours and overnight flights, it delivers non-stop round-the-clock communication. Deploying LED advertisements in this premium airport setting not only accurately reaches high-value audiences, but also subtly endows brands with an image of high-end positioning, strength and credibility, greatly elevating brand reputation.
The large screen faces the main travel direction of passengers, surrounded by open space with minimal obstructions and a clean, high-end overall environment. Unlike fast-traffic locations in airport corridors, arriving passengers walk slowly with luggage at a relaxed pace, allowing ample time to view advertising information. Meanwhile, large numbers of people waiting to pick up arrivals linger for extended periods in the exit area, effectively lengthening ad viewing time and completely overcoming the drawback of fleeting exposure associated with traditional outdoor media.
Situated at the end of the arrival passenger flow loop where passengers move at a gentle pace alongside people waiting for arrivals, this location delivers a higher effective ad reach than fast-moving corridor sites. The high-definition dynamic LED delivers outstanding visual performance and supports flexible single-site placement with rapid updates for short videos and feature promotional films. Leveraging the airport as a gateway, this venue helps brands create a memorable first impression upon entry into the region, enabling enterprises to further develop the Haixi market and connect with tourists from Hong Kong, Macao, Taiwan and overseas. It represents a scarce and premium dynamic advertising medium within the airport arrival zone.
Adopting high-definition dynamic video display, the medium boasts stronger visual impact and richer picture presentation compared with conventional static light boxes. It is perfectly suited for diverse creative content including brand image promotional videos, urban cultural tourism campaigns, cross-Strait business promotion, new product launches and countdowns for themed events. Occupying the core area of the arrival exit exclusively, this site features low advertising clutter and exceptional recognizability, enabling brands to quickly capture passengers’ initial visual attention.
