LED Screen in Arrival Welcome Hall, Level 1, Terminal 2, Harbin Taiping International Airport
Stunning clarity elevates every view; brilliant display powers extraordinary visuals
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| Area：Haerbin | Type：airport | Frequency：120 |
| Address：Harbin Taiping International Airport | Format：led | Duration：7.5s |
| Location：Arrival Welcome Hall on Level 1 of Terminal 2 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：9m×2.5m | Min Period：week |
Passengers tend to stay for a long time while waiting for baggage, so advertising information can effectively capture their attention over an extended period. This location reaches both arriving passengers and people greeting arrivals in the lobby. Those meeting arrivals linger and can view the advertisements freely, greatly extending the effective viewing duration. Arriving passengers walk slowly with luggage at a reduced pace, allowing sufficient time to process the advertising visuals, which delivers information more efficiently than media located in thoroughfares with fast pedestrian flow.
With an annual passenger throughput of over 23.8 million, the welcome lobby covers both arriving passengers and greeters to achieve two-way exposure covering "arriving passengers and people meeting flights". More than 30,000 people are reached on a daily basis. The large-screen advertisements catch passengers’ attention directly and clearly, boasting an extremely high ad reach rate. This enclosed indoor area is free of external distractions and ad-blocking factors, creating a high-attention scenario where "people view advertisements while waiting". Its information delivery efficiency far outperforms urban outdoor media.
Having just arrived in Harbin, incoming passengers are physically and mentally relaxed and highly receptive to information. Meanwhile, they immediately generate consumption demands including tourism, accommodation, transportation, local specialty purchases and business negotiations, providing an ample window for advertising conversion. People waiting to meet arrivals stay stationary for long periods and actively look around the lobby, which significantly increases effective ad viewing time and memory retention. The communication effect surpasses that of conventional outdoor and corridor media by a large margin.
Located at the final key indoor node for domestic arrival passenger flow, this site serves as an essential visual gateway for passengers before exiting the terminal after baggage claim. The large screen faces the direction of exiting passenger flow with an unobstructed view free of pillar barriers. High-definition dynamic images remain clearly visible from long distances. After a long flight, passengers are mentally relaxed and less guarded, making them more receptive to brand messages. Meet-and-greet visitors wait on-site with ample dwell time, which effectively extends the advertisement viewing duration.
The LED media in this area achieves 100% precise coverage of all domestic arriving passengers. Passengers generally spend a long waiting period in the baggage claim zone, with an exposure duration of approximately 20 minutes, offering sufficient exposure windows for advertisements. During the extended waiting time, the cyclically played visuals can continuously capture passengers’ attention, building solid brand impressions and high brand recall.
Adopting high-definition dynamic playback, the large screen delivers stronger visual expression and greater impact compared with traditional static light boxes, enabling it to quickly capture audience attention. Backed by the authoritative airport scenario, it can effectively enhance brand credibility and premium positioning. It constitutes a prime high-quality airport communication platform for national brands seeking deeper development in the Northeast market, local enterprises aiming to build urban business cards, and cities conducting cultural tourism promotion and investment attraction campaigns.
