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- Specs
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- Media Map
| Area：Xiamen | Type：Outdoors | Frequency：180 |
| Address：No. 468 Jiahe Road, Huli District | Format：led | Duration：15s |
| Location：SM City | Min Qty：1 | Operating Time：10-22o'clock |
| Size：5m×12m | Min Period：week |
Located in the core business district on Xiamen Island with massive daily passenger flow, the advertising space sits on the facade of the central sightseeing elevator in the South Atrium of Phase 1, vertically connecting multi-level corridors. It is the first visual focus for customers entering the atrium. Visitors entering from the ground floor, pedestrians on corridors of multiple floors, and people waiting for the sightseeing elevator can view it from multiple angles without obstruction. The atrium naturally draws crowds for rest and photo-taking, enabling longer effective ad exposure duration.
Adjacent to Wushipu Station of Metro Line 1 and served by multiple bus routes, the location stands at the intersection of urban arterial roads and pedestrian flow axes, with a daily passenger volume exceeding 120,000. Combined with commuters from surrounding offices, residential areas and transport hubs, the daily reachable population surpasses 200,000. The primary audience consists of young white-collar workers, trendsetters and parent-child families aged 20 to 40. They are active consumers with ample time to absorb advertising information, boasting better conversion potential than transient audiences on outdoor roads.
Occupying the main traffic artery inside the shopping mall, this space boasts irreplaceable spatial advantages. Escalator clusters connecting floors 1 and above as well as sightseeing elevators are concentrated here. All customers heading to supermarkets, fashion retail stores, restaurants and parent-child venues will pass through the atrium with no blind viewing zones. Its natural exposure frequency is far higher than scattered media in corridors and side passages. Large curved LED screens that support immersive close-range communication are extremely scarce.
LED media boasts the advantages of high resolution, high brightness and high contrast, enabling it to display clear and lifelike images and effectively capture customers' attention. Such screens feature outstanding flexibility. They can be custom-made into special shapes such as ellipses, arcs and cylinders according to the actual structure of atriums, delivering seamless 360° viewing without blind spots and greatly enhancing the sense of technology and artistic taste of the space.
This location serves as an irreplaceable media node for communication featuring high perception, high memorability and high conversion, balancing steady basic exposure, scenario precision and social communication potential. Compared with advertising placed across scattered multiple locations, a single core large screen in the atrium helps build unified and powerful brand awareness, reduces exposure losses caused by dispersed advertisement placement, and presents obvious advantages in return on investment. It is a preferred indoor advertising carrier for brands seeking to develop Xiamen's local market and further explore the consumer market of the Haixi region.
Situated at the central traffic hub of the shopping mall's atrium, this location connects pedestrian flows across multiple floors and is a must-pass area for visitors from all levels. The 60-square-meter vertical ultra-high-definition curved screen delivers an immersive visual experience with no viewing blind spots. It accesses consistent and massive passenger flows covering all customer groups at SM, directly reaching on-site consumers with purchasing demands. The screen supports highly creative content and naturally encourages check-in and sharing on social media. It is ideal for brand image presentation and new product promotion, achieving dual communication effects including offline exposure and online social viral spread.
