- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Xiamen | Type：Outdoors | Frequency：180 |
| Address：No. 4666 Xianyue Road, Huli District | Format：led | Duration：15s |
| Location：Wanda Plaza | Min Qty：1 | Operating Time：9-22o'clock |
| Size：6m×11m | Min Period：week |
The large screen is installed on the facade of the sightseeing elevator occupying the prime central position in the atrium of the shopping mall, vertically spanning the multi-level corridors of the mall. Consumers entering the mall from the atrium entrance on the first floor can catch sight of the screen immediately. Shoppers stopping on the first floor, visitors wandering along the corridors from the second to fourth floors, and people waiting for the sightseeing elevator can all view the screen fully from multiple angles without any obstruction from columns or storefronts. As a hub gathering crowds in the shopping mall, the atrium sees longer customer dwell time, delivering a far higher passive advertisement reach rate than ordinary advertising locations inside the mall.
As a mature benchmark mixed-use complex in the eastern part of Xiamen Island, it attracts a stable weekly footfall of 700,000 visitors. It covers the Hubian Reservoir residential area, Wuyuanwan CBD and Guanyinshan office cluster, reaching hundreds of thousands of permanent residents and office workers within a 3-kilometer radius. Its core audience mainly consists of young white-collar workers aged 20 to 40, families with children and trend-conscious consumers with strong purchasing willingness, matching the promotion demands of brands across most categories including beauty, apparel, cultural tourism, catering and education.
Serving as a core visual focal point, the screen covers all-day peak hours (10:00–22:00), ensuring frequent exposure of brand content in areas with the densest consumer traffic and laying a communication foundation of stable over 300,000 daily impressions. It maintains clear and sharp visual effects both in bright natural daylight and nighttime artificial lighting, outperforming traditional light boxes and LCD screens by a significant margin and creating a communication advantage that enables instant visual capture.
Screen Specification: 6m × 11m. It delivers high color reproducibility and stable imaging with a wide viewing angle. The image remains clear and distortion-free whether viewed up close on the ground floor or from a distance on upper floors. It supports the rotation of high-definition videos and dynamic posters. Content can be updated remotely and conveniently, flexibly catering to diverse advertising needs including holiday promotions, celebrity support campaigns, event preheating, and public welfare publicity. It fully covers the lunch and dinner consumption peaks to capture golden traffic hours throughout the day.
The screen vertically spans the multi-story atrium of the shopping mall without obstruction from columns or stores. Visitors entering from the ground floor, strolling crowds on corridors of multiple floors, as well as customers waiting for or riding sightseeing elevators can enjoy immersive viewing from multiple angles with no blind spots, leading to an extremely high passive exposure rate. As a core area of the mall for crowd gathering, rest and event hosting, this space features longer customer dwell time and stronger penetration of advertisement communication, inherently offering powerful visual attraction and brand conversion potential.
Adjacent to the spacious activity zone in the atrium, the shopping mall regularly hosts offline events such as IP exhibitions, themed markets, stage roadshows and holiday celebrations. Advertisers can leverage the large screen to coordinate with offline activities and adopt a three-dimensional marketing model combining "atmosphere building via the large screen and on-site real-world interaction". This helps quickly draw crowds, liven up event vibes and boost communication effectiveness. Featuring low advertisement clutter and outstanding cost performance, the screen is suitable for long-term regular brand image promotion as well as short-term intensive campaign hype.
