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- Media Map
| Area：Xian | Type：Metro | Frequency：0 |
| Address：Qinggong Station | Format：Film | Duration：0 |
| Location：Concourse floor ceiling | Min Qty：1 | Operating Time：0-24o'clock |
| Size：110㎡ | Min Period：4week |
This location sits directly above the core of the station hall, serving as an omnidirectional visual vantage point for passengers entering, exiting, transferring, and pausing to rest. The skylight functions as the core natural‑lighting zone of the station hall, boasting an open, transparent space free of visual obstructions. It remains within passengers’ upward sightlines throughout their journey, generating passive forced exposure naturally. It covers all passenger flows entering and leaving the station to achieve full coverage of pedestrian routes, with exposure scope far exceeding that of ordinary flat media.
Positioned on the top surface of the central daylight skylight in the station hall, this is the only high‑altitude panoramic visual spot across the entire station. Free of interference, obstructions or content switching, it delivers a 47 % improvement in information reception efficiency compared with single‑point light boxes and greatly boosts message memorization and conversion rates. It addresses pain points including superficial exposure and inefficient communication. There are no competing high‑altitude large screens or ceiling films within the station, avoiding diluted impact caused by clustered advertisements. Brands exclusively occupy the station’s prime visual focal point for uncluttered and outstanding communication effects.
Utilizing the overhead space of the skylight, the ceiling film delivers powerful visual impact and an immersive overhead wrapping effect, readily creating forced exposure from passengers’ upward‑looking perspective. Thanks to its innovative, distinctive design and cultural connotations, it enables in‑depth engagement during passengers’ visual dwell time. It transforms mere “passing‑by” into profound “brand memory”, making it an ideal venue for cultural‑tourism promotion and cultural‑and‑creative product marketing.
The Qin Palace Station of Xi'an Metro is adjacent to the Qin‑Han Gallery of Shaanxi History Museum. It is a distinctive cultural‑themed station in Xi'an featuring the charm of the Qin and Han dynasties. Built based on the Qin‑Han cultural IP, it delivers an immersive Chinese‑style station hall experience and serves as a key stop for citizens' leisure trips. The brand‑branded film pasted on the ceiling skylight of the station hall represents a unique and scarce high‑altitude panoramic media resource exclusive to this station. Occupying the one‑of‑a‑kind high‑altitude viewing angle across the whole station, the skylight film boasts an extra‑large display area and outstanding recognizability, functioning as an iconic brand image display window for Qin Palace Station.
This advertising spot adopts high‑quality light‑transmitting film technology, fully laid to fit the top surface of the skylight. It delivers smooth and translucent visuals with high color reproduction, without compromising the station hall’s natural lighting or overall decorative style. Balancing aesthetics and compliance, it features long‑term durability and easy maintenance, and suits various brand‑launch scenarios including brand image promotion, cultural‑tourism marketing, urban cultural publicity, Chinese‑style brands, high‑end products, cultural‑museum exhibitions, and government‑led public‑welfare campaigns.
The media boasts a broad field of vision with no blind spots or visual obstructions, generating powerful visual impact. Its static long‑term wall‑mounted display helps audiences build brand memory and continuously strengthen brand perception, achieving in‑depth exposure with high frequency, long duration and strong repetition. Meanwhile, there is no cluttered advertising in the same station area, creating a clean media environment. Brands can seize exclusive core visual focus, which greatly improves communication efficiency.
