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| Area：Xian | Type：Metro | Frequency：0 |
| Address：Olympic Sports Center Station | Format：Film | Duration：0 |
| Location：Channel D | Min Qty：1 | Operating Time：0-24o'clock |
| Size：88㎡ | Min Period：4week |
Corridor D serves as the core pedestrian passage leading directly to the East Main Venue of Xi'an Olympic Sports Center. It is the primary mandatory access route for event‑show audiences, park‑visiting crowds and commuters entering and exiting the venue. Geographically closely linked to the Olympic Sports urban cultural‑sports landmark, the corridor features well‑proportioned overall space, smooth and transparent wall surfaces with no column obstructions. Full‑length large‑format visual coverage along the entire promenade is achievable, making it a rare extra‑long immersive brand‑display promenade at the station entrance‑exit.
Corridor D represents the final public visual space for passengers before they reach their destination. It delivers 100% unidirectional steady‑flow pedestrian traffic with no branch paths, no obstructions and no distractions. Advertising visuals gain the longest effective viewing duration, averaging 8‑12 seconds per exposure. At this point, passengers have finished the stressful ride phase and enter a relaxed, slow‑walking mental state with natural horizontal gaze. Advertisements within the exit corridor achieve a 26% higher recall rate compared with those in waiting halls.
The double‑sided wall stickers offer full‑height coverage of approximately 3 meters with seamless continuous display, creating a "visual‑tunnel" effect. Passengers cannot avoid these visuals while walking slowly, waiting or turning. As a mandatory transfer route, the corridor sees an average dwell time of 3‑5 minutes, which can extend to 8 minutes during peak hours. This provides ample time for complete brand‑message comprehension, yielding far higher information‑reception integrity than fragmented media on escalators and platforms, as well as superior performance versus momentary exposure from conventional out‑of‑home advertisements.
Entrance D provides direct access to the spectator entrances of the main stadium of the Olympic Sports Center. During sports events, concerts and large‑scale cultural‑entertainment activities, massive event‑going crowds primarily enter and exit the station via Passage D. It serves as a core gateway for cultural‑and‑sports‑related foot traffic. On regular days, it caters to commuting residents and office workers in the Port District, while during event peaks, it draws young consumers from across the city as well as out‑of‑town tourists. It features precise audience targeting, strong purchasing power and high communication potential, making it perfectly suited for brand event marketing and youth‑oriented viral promotion.
The media adopts seamless full‑wall stickers covering the entire passage wall. Free of column obstructions and leveraging the deep‑corridor layout of the passage, it creates an exclusive fully‑immersive brand scenario. The extra‑long continuous visuals deliver a grand visual impact and a strong atmospheric feel. Passengers are continuously exposed to brand messages at close range throughout their walking journey, resulting in far longer exposure duration than conventional subway media. It delivers a compelling forced‑viewing effect, fosters solid brand recall and presents a premium showcase for high‑end brands.
The enclosed underground passage isolates disturbances from outdoor vehicle traffic and cluttered surrounding billboards. Passengers slow down while ascending and descending stairs, with a full transit time of 15‑25 seconds. Their line of sight stays focused on the stair facades; information is fully absorbed through close‑range eye‑level viewing. Brand memory retention is substantially higher than that of long‑distance passage‑based media. It enables immersive screen‑dominant communication, greatly elevating brand prestige and communication conversion rates.
