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| Area：Xian | Type：Metro | Frequency：0 |
| Address：Qinggong Station | Format：Film | Duration：0 |
| Location：Concourse Floor | Min Qty：1 | Operating Time：0-24o'clock |
| Size：78㎡ | Min Period：4week |
Qinggong Station is adjacent to the Qin‑Han Museum of Shaanxi History Museum. As a distinctive cultural‑themed metro station featuring the charm of the Qin and Han dynasties, it serves large volumes of museum‑visiting tourists, traditional‑style photography enthusiasts and commuters. It is a highly recognizable metro cultural‑tourism station in Xixian New Area. The advertising spot, reported by Huashang Network, is located on the core main wall of the station hall along the mandatory passenger flow routes for entry, exit and security checks. It is a large‑area physical wall‑sticker medium in the station hall, forming an upper‑and‑lower linked integrated communication matrix with the atrium brand zone.
The passage is narrow and enclosed, where passengers walk slowly for 30‑50 seconds. They view the huge double‑sided images at a close horizontal‑eye level, with ample time to fully read brand information. Different from media on escalators and platforms where passengers pass by rapidly, this medium delivers greatly improved information comprehension and memory retention. 100% of all inbound and outbound passengers pass through this area, achieving nearly full‑reach advertising coverage with no passenger diversion or missed exposure.
This spot adopts metro‑specific high‑definition seamless sticker technology, presenting an integrated full‑wall visual without division by light‑box frames. It delivers a complete, grand format and strong visual impact. Positioned at passengers’ comfortable horizontal viewing height, it captures sustained visual attention during queuing and slow transit with sufficient dwell‑reading time. It can efficiently convey detailed brand information to realize precise and in‑depth consumer persuasion. Covering all two‑way inbound and outbound passenger flows of the station, it delivers stable and all‑round exposure without blind spots.
The number of core large‑area brand walls in the station hall is limited and exclusive in nature. It avoids information interference caused by clustered multiple advertising positions. Brands can occupy an entire core wall for prominent memorability, which is ideal for strengthening brand image output. It can be coordinated with brand stickers on the station hall ceiling atrium and wrapped‑pillar stickers to build a three‑dimensional station‑hall media matrix of "overhead + eye‑level + pillar‑mounted", creating an immersive brand zone in the station hall and achieving all‑round surrounding exposure.
Positioned along passengers’ golden eye‑level movement route, the brand walls offer sufficient dwell time as passengers queue for security checks and move slowly in and out of the station. This enables complete information reception and deeper brand recall. They support both high‑impact large‑format brand image promotion and the display of product selling points, campaign information and investment‑attraction content, delivering dual values of image presentation and information delivery. Suited for long‑term brand occupancy and sustained audience cultivation, brand advertisers can continuously benefit from cultural and tourism dividends, making these walls prime core spots for market deployment.
Passageways are narrow, enclosed underground spaces free of external noise distractions, where passengers maintain high concentration. Travellers spend 30‑60 seconds walking through, with their gaze naturally drawn to full‑wall posters on both sides of the passage. The media achieves an effective reach rate of over 95%. A single passenger may view the advertisements multiple times during one transfer. Compared with conventional light‑box media, it delivers greatly improved brand memorability and information penetration, covering peak periods including morning rush‑hour commutes, midday leisure hours and evening night‑time consumption.
