- Photos
- Specs
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- Media Map
| Area：Xian | Type：Metro | Frequency：0 |
| Address：Wude Road Station of Northwestern Polytechnical University | Format：Film | Duration：0 |
| Location：Station Hall Exit A | Min Qty：1 | Operating Time：0-24o'clock |
| Size：62.63 ㎡ | Min Period：4week |
This passage serves as the only access route for passengers entering and exiting through Exit A, with no alternative detour routes. All passengers using Exit A must traverse the entire passage, enabling forced ad exposure with zero missed impressions. Pedestrians slow down their pace inside the passage and continuously take in visual content as they walk, which greatly extends the single‑user ad exposure duration. This facilitates full delivery of brand messages and deepens audience memory retention.
The transfer passage is a long, narrow and enclosed underground space free from external noise distractions, so passengers maintain high concentration. Pedestrians spend 30‑60 seconds walking through it. Their eyes naturally fall on the full‑wall posters on both sides of the passage, yielding an effective media reach rate of over 95%. Each passenger can view the ads multiple times during a single transfer. Compared with conventional light‑box advertisements, it delivers significantly improved brand recall and information penetration, covering peak hours including morning rush‑hour commutes, midday leisure time and evening nightlife consumption periods.
High‑definition full‑wall posters are applied on both sides of the passage. The visuals are continuous and complete, free of ad segmentation or interference from third‑party materials. Breaking the display limitations of fragmented traditional advertisements, it creates an immersive brand gallery leveraging the passage’s depth. The grand and striking visuals can fully showcase brand identity, product portfolios and thematic creative content, delivering strong visual impact and a distinctive brand atmosphere.
The station is adjacent to Xi'an Technological University, surrounded by multiple institutions of higher education, large‑scale residential communities and industrial parks. Its target audience mainly consists of university teachers and students, young commuting white‑collar workers and local residents, featuring dual traffic of commuters and students. Exit A handles a large volume of inbound and outbound passenger flow. All passing passengers go through the entire brand corridor, getting a close‑up view of the advertisement with no interference from scattered ads for complete brand exposure.
Wall stickers cover passengers’ route from the metro station hall to core ground‑level commercial districts, enabling the media to achieve 100% reach of high‑value crowds entering these commercial areas with zero audience loss and an all‑round coverage effect boosted by 40%. Boasting superior location‑driven foot traffic, exclusive high‑net‑worth audiences, precise consumption‑scenario triggering and strong brand endorsement capability, it builds an irreplicable media moat.
Located at Wude Road Station of Xi'an Technological University (an interchange for Line 10 and Line 14), the core passage from the station hall to Exit A serves as an immersive super‑size brand wall sticker medium for the northern university town area. It is the mandatory travel route for all passengers entering and exiting Exit A with no alternative detours and zero omission of passenger coverage. The audience has sufficient time to view the advertisement content in full, which effectively improves information reception efficiency and brand memory depth. Its advertisement reach quality is far higher than that of scattered conventional metro advertising spots.
