Media Resources

Passengers stay on the stairs for 20–40 seconds, looking at the screen up close. In an enclosed underground environment with minimal outside distractions and low phone attention diversion, the media reaches effectively over 98%, covering the core prime media areas for young high-net-worth individuals in southwest Shanghai.

The station is located in the main transfer corridor at People's Square for lines 1, 2, and 8, which is the highest level S-grade hub of the Shanghai Metro. The station handles an average daily passenger flow of over 1.01 million. All passengers transferring across lines have to go through the whole corridor, with no detours or separate channels, and the walls on both sides are fully covered within passengers' sight for the entire way.

Positioned at the top facade of subway entrance escalators/stairs, this high-exposure, high-reach core media covers the main commuting, residential, and business traffic areas of Shenyang's central city, providing a prime location for brands to capture the first visual touchpoint of the city's mainstream traffic.

Located at the core position of the escalator lintel at Entrance A of East Central Street, it is the only route passengers must take to enter and exit the station. When riding the escalator, people naturally lift their heads to look straight ahead, with an unobstructed view and no detour blind spots, achieving full coverage with mandatory visual contact and very high memory retention.

The Grade A themed station halls are all located at the core pathways that passengers must pass through when entering, exiting, or transferring in the subway. They are 100% mandatory touchpoint scenarios, with enclosed underground spaces free from outdoor clutter and distractions, resulting in highly focused audience attention, longer dwell times, and stronger communication penetration.

Located at the eye-level golden point on the platform screen doors, with no pillars or light boxes blocking it, occupying the sole visual focus of passengers waiting for the train, relying on the 2–5 minute stationary waiting scenario to achieve close-range, immersive, and in-depth engagement, the brand recall far exceeds that of moving subway ads.

The location is at the golden visual level of human eye sight. It can fully cover the passenger flow for transfers, entries, and exits, with full visibility, no blind spots, and no missed exposure. This location has a higher visual concentration and a more stable reach rate, making it an irreplaceable high-purity exposure point within the station.

The wall sticker is located on the main passage that passengers must pass through when entering and exiting the station, with no detour routes. It is a mandatory visual touchpoint for commuter traffic, with stable daily flow and a significant increase during peak seasons, offering very strong scene exclusivity.