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| Area:Yunnan | Type:Outdoors | Frequency:60 |
| Address:No. 218, South Liaokuo Road, Qilin District | Format:led | Duration:15s |
| Location:Xiongye 218 Building | Min Qty:1 | Operating Time:8-22o'clock |
| Size:18m×10m | Min Period:month |
Located on the core section of the city's main road, it enjoys a well‑developed surrounding road network with no high‑rise buildings for obstruction. The large screen faces directly onto the city's main thoroughfare, free from high‑building blockages, and delivers multi‑block, multi‑angle three‑dimensional visibility. It covers both pedestrian crowds lingering in the square for leisure and vehicle traffic on the main road, boasting a wide audience reach and comprehensive multi‑dimensional exposure scenarios. Different from out‑of‑town peripheral locations, it precisely targets mainstream mid‑to‑high‑end consumer groups across the whole city.
With a total screen area of 180 ㎡ and a large‑size specification of 18m×10m, it features 1920×1080 high‑definition resolution for grand and striking visuals. Images remain clear and legible under strong daylight, while colours are rich and layered at night. Dynamic videos, brand logos, and graphic posters can all be fully displayed. Compared with traditional light‑box and printed advertisements, dynamic visuals deliver stronger visual impact, quickly capturing the attention of passing pedestrians and drivers and amplifying brand communication effects.
This LED large‑screen is a landmark premium outdoor advertising medium in the core business district of Qilin District, Qujing. Built on Xiongye 218 Urban Complex, Qujing’s tallest building, it stands as a top‑tier building‑mounted LED communication platform in downtown Qujing, thanks to its one‑of‑a‑kind core location, extra‑large high‑definition screen, massive steady passenger flow and flexible, efficient launching modes. It is suitable for brand image promotion and marketing campaigns across all industries.
Located at the core urban‑commercial area of Xiongye 218 Plaza in Qilin District, Qujing, the project is built based on the Xiongye 218 urban complex. It integrates a large‑scale shopping mall, business offices and hotel businesses. Surrounded by urban parks, medical institutions and mixed‑use residential communities, it sits at the intersection of major urban roads with heavy pedestrian and vehicle traffic, making it a core activity zone for local consumption and leisure in Qujing.
This advertisement delivers contextual forced exposure. Audiences receive information passively while shopping, commuting or travelling. High‑quality ad content also holds potential for secondary social communication. Citizens passing by may take photos for social‑media check‑ins, further amplifying communication reach. This large‑scale building‑mounted media faces little competitive interference. It can build a long‑term and stable local exposure base for brands, and suits advertising placements for multiple industries including automobiles, real estate, FMCG, medical aesthetics, retail and government‑affiliated sectors.
The business district maintains consistently high pedestrian and vehicle flow all year round. It covers 6.09 million people in its surrounding catchment with an effective business radius of over 100 kilometres. Steady commuter flows persist on workdays, while passenger volume surges on weekends, public holidays and during evening leisure hours. Its two‑dimensional multi‑layered communication scenario reaches both motorists glancing from afar and pedestrians stopping for close‑up viewing, achieving full coverage of both mobile moving audiences and static staying audiences.
















