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- Media Map
| Area：Yunnan | Type：Outdoors | Frequency：60 |
| Address：No. 114 Cuifeng East Road, Qilin District | Format：led | Duration：15s |
| Location：Huibao Hotel | Min Qty：1 | Operating Time：9-21o'clock |
| Size：22m 长 ×12m 高 | Min Period：month |
Occupying the transportation hub linking the old urban area of Qilin and the Economic Development Zone, this roundabout is a mandatory passing‑through point for commuters between the two districts. Serving as a convergence node for multi‑directional urban traffic, multiple major arterial roads intersect here. Vehicles, non‑motor vehicles and pedestrians from all directions have an unobstructed view of the large screen with no building blockages. Boasting 360‑degree roundabout visibility and excellent sightlines, the advertisement has zero visual blind spots, so every audience passing by can capture the content displayed on the screen.
The screen measures 22 m × 12 m with a total area of 264 ㎡ and features a 1920×1080 high‑definition resolution. It delivers high color reproduction with delicate and stable image performance. Its playback hours are 09:30‑12:30 in the morning and 14:30‑21:30 in the afternoon, providing 12 hours of effective daily playback. It fully covers prime communication windows including daytime commuting, afternoon trips and evening rush‑hour commutes. The screen remains clearly visible under strong daylight, and presents rich‑layered brightness at night, making it suitable for diverse advertising placement requirements.
This location records a daily average vehicle flow of 60,000 vehicles and a daily average pedestrian flow of 80,000 people. Traffic surges during morning and evening commuting peaks, with steady and balanced traffic volume throughout the day. Multiple bus routes stop at Huibao Hotel nearby. Large numbers of non‑motor‑vehicle riders and pedestrians pass through the roundabout park. It achieves dual coverage of vehicle and pedestrian traffic. Beyond drivers, it can reach general consumer groups among local residents.
Located at the core of the Dahuajiao Roundabout in Qujing, where multiple roundabout lanes converge with unobstructed vehicle and pedestrian flows. The large‑screen billboard sits at the highest point on the building’s front facade, offering a 360‑degree panoramic view free from high‑rise obstructions and visual blind spots. It delivers forced exposure and passive viewing effects for passing vehicles and pedestrians. Unlike ordinary single‑sided roadside advertisements, it boasts far broader coverage and higher reach than conventional out‑of‑home media.
As Qujing’s iconic out‑of‑home media featuring auspicious cloud design elements, this large‑screen billboard inherently serves as an urban landmark with high audience acceptance. Distinct from standard roadside billboards, it integrates both landscape and communication functions. Sustained and stable roundabout traffic enables frequent repeated exposure to passers‑by to strengthen brand recall. It suits industries including real estate, automobiles, finance and insurance, and local fast‑moving consumer goods and services, constituting a scarce high‑value roundabout‑based out‑of‑home communication carrier in western Qujing.
Built on the landmark Huibao Hotel building, the large‑screen billboard combines urban landscape display and brand communication, standing as a landmark out‑of‑home medium in western Qujing. Endowed with premium and authoritative communication credentials as a landmark screen, it wins greater audience trust compared with common roadside ads. It effectively elevates brand grade and credibility, supporting brands to cultivate the local market and consolidate regional popularity and reputation.
