- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Xining | Type：Outdoors | Frequency：120 |
| Address：Middle Section of Limeng Commercial Lane Pedestrian Street, Wusi Main Street, Chengxi District | Format：led | Duration：15s |
| Location：Jiahao Plaza | Min Qty：1 | Operating Time：9-21o'clock |
| Size：7m × 12m | Min Period：month |
Located in the middle of Xining's sole high‑end commercial pedestrian street, it is surrounded by the city’s largest cluster of shopping, dining and entertainment venues. It serves as an essential commercial check‑in spot for domestic and out‑of‑province tourists visiting Xining, and sits at a key thoroughfare frequented by local residents and tourists. It draws millions of views on a daily basis, with audience reach far exceeding that of ordinary outdoor locations. The surrounding area is dominated by trendy retail, internet‑famous catering and leisure‑entertainment businesses, targeting young consumers aged 18‑35.
Boasting a diverse mix of catering, entertainment, commercial office and trendy retail businesses, the surrounding area attracts dense crowds of young consumers. Limeng Commercial Lane is a popular leisure‑and‑consumption hub in Xining, where streams of locals come for recreation, shopping and check‑ins. Facing the main passage of the pedestrian street, this site is an unavoidable visual focal point for pedestrians. Suitable for advertising campaigns such as brand image promotion, new‑product launches and festival promotions, it constitutes a highly‑valuable outdoor communication carrier within the business district.
Screen specifications: 7 m × 12 m, with a total display area of 84㎡. Its high‑definition output delivers strong visual impact. The media operates from 9:00 to 21:00, covering the full time span from daytime shopping to nighttime leisure consumption. 15‑second advertisements loop 120 times per day, delivering brand messages with high‑frequency consistency to continuously deepen consumers’ brand perception. With a pixel resolution of 800*1440, it renders stable image colours and can quickly capture pedestrians’ attention amid the dense storefronts along the pedestrian street.
This site features media located in a pedestrian‑only block, free from disruption by fast‑moving motor vehicles. Audiences stay for extended periods and view advertisements from a short distance, enabling them to fully take in ad visuals and messaging. It delivers far higher effective reach and deeper audience recall than fleeting roadside outdoor ad sites for vehicular traffic, with superior exposure‑to‑conversion performance. There are no obstructions in front of the screen, offering unobstructed and broad vision. Amid dense retail outlets, it boasts strong visual recognition and easily captures the attention of shoppers.
The core consumer groups of this business district mainly consist of young consumers, urban white‑collar workers and local permanent residents. They demonstrate robust consumption vitality, high brand acceptance and strong repurchase intention, forming a high‑quality core consumer community in Western Xining. Meanwhile, the area has an extensive public transport network with direct access via multiple bus routes, covering floating passenger flows across the whole city. Foot traffic surges significantly on weekends, holidays and during evening leisure hours, bringing dual communication outcomes of regular continuous exposure and traffic spikes on key dates.
This media asset suits diverse commercial and public‑interest promotion scenarios. Rooted in the core consumption hub of Western Xining, it enjoys genuine and stable foot traffic together with precise, high‑quality target audiences. It achieves efficient offline exposure without additional scenario adaptation. With moderate placement costs and strong implementability, it is a cost‑effective outdoor media resource for brands to cultivate the local Xining market, engage young consumers and boost regional brand awareness.
