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- Media Map
| Area：Xining | Type：Outdoors | Frequency：120 |
| Address：No. 40 West Street, Chengzhong District | Format：led | Duration：15s |
| Location：Wangfujing Department Store | Min Qty：1 | Operating Time：8-21o'clock |
| Size：40m×8m | Min Period：month |
Located on the exterior wall of the mall's main entrance, this site reaches all pedestrians entering and exiting the mall and passing by surrounding roads. Situated in Xining’s most bustling commercial district, it is served by more than 10 bus routes. The Ximen Bus Station is within a 100‑meter walking distance. It boasts a stable daily footfall of over 60,000 people, with peak volumes exceeding 80,000 on holidays. Within a 3‑kilometer radius live 200,000 permanent residents. The area hosts numerous Grade‑A office buildings, hotels and brand stores, forming a complete business‑consumption closed‑loop.
Measuring 40 meters in width and 8 meters in height, it features a large display area with a broad screen surface and excellent long‑distance visibility. Unobstructed by high‑rise barriers nearby, it offers an open view. The advertisement can be clearly seen by vehicles on urban arterial roads and pedestrians in the plaza. The media operates from 8:00 to 21:00, fully covering morning‑rush commutes, daytime business activities and shopping, as well as evening leisure and consumption hours. The 15‑second advertisement loops 120 times per day for high‑frequency and steady brand message delivery.
Adjacent to the Wangfujing mixed‑use commercial complex, the location consistently draws large numbers of local shoppers, leisure visitors and domestic and provincial tourists. It brings together three high‑quality audience groups: high‑end business people, core urban consumers and floating cultural‑tourism visitors. The audience demonstrates strong purchasing power and high brand acceptance, with far superior audience quality compared with ordinary business‑district locations. Foot traffic surges on weekends, holidays and peak tourist seasons, greatly multiplying advertising communication effectiveness.
Located in the traditional downtown area of Xining and adjacent to the city's financial cluster, this landmark outdoor LED media of Xining is installed on the rooftop facade of Wangfujing Department Store. Surrounding it are multiple state‑owned and joint‑stock banking institutions with highly concentrated financial and business resources, alongside well‑established commercial amenities. Crowds for shopping, business work and urban tourism converge here.
Equipped with high‑definition display configurations, the media features a large‑size screen with delicate color reproduction and smooth dynamic playback. Its high outdoor brightness adapts to all‑scenario display under strong daytime sunlight and dim nighttime light, delivering clear and stable imaging around the clock. The oversized screen brings strong visual impact and presents high‑end and elegant image quality. It can perfectly display brand promotional videos, high‑end posters, dynamic creative visuals and other contents to quickly capture audiences' attention.
As a benchmark media in Xining's time‑honored core business district, it integrates high‑end business attributes and a mature commercial atmosphere. It is suitable for new‑product launch promotion and festival marketing for automobiles, premium alcohol, luxury jewelry, real estate, finance and other industries. Meanwhile, it fits official communication scenarios including urban civilization development, government‑enterprise public‑welfare publicity and urban atmosphere building. It serves as a core high‑quality outdoor communication carrier for brands to cultivate the Xining market, build city‑level brand influence and enhance regional brand credibility.
