Media Resources

Located at the eye-level golden point on the platform screen doors, with no pillars or light boxes blocking it, occupying the sole visual focus of passengers waiting for the train, relying on the 2–5 minute stationary waiting scenario to achieve close-range, immersive, and in-depth engagement, the brand recall far exceeds that of moving subway ads.

The location is at the golden visual level of human eye sight. It can fully cover the passenger flow for transfers, entries, and exits, with full visibility, no blind spots, and no missed exposure. This location has a higher visual concentration and a more stable reach rate, making it an irreplaceable high-purity exposure point within the station.

The wall sticker is located on the main passage that passengers must pass through when entering and exiting the station, with no detour routes. It is a mandatory visual touchpoint for commuter traffic, with stable daily flow and a significant increase during peak seasons, offering very strong scene exclusivity.

Located at the escalator entrance of the Huangxing Statue on Huangxing Road Pedestrian Street, the floor stickers, stair stickers, and LED screens are combined, viewable from a 360° angle, with strong visual presentation effects, an exclusive immersive space, strongly capturing pedestrians' attention for brand image display, new product launches, support activities, and cultural tourism promotion.

Located at the top-traffic position in Changsha - the beginning of Huangxing Road Pedestrian Street, it features an ultra-wide display area with a stunning visual impact, carries rich content, has extremely high brand recall, perfectly captures premium shopping customers, and is an excellent media to showcase brand strength.

The S-level single-sided door stickers in the subway are a high-end platform screen door advertising medium, specifically referring to the ad spaces installed on one side of the platform screen doors at core S-level stations of Changsha Metro. They are considered prime resources among in-station flat media and have three core features: mandatory exposure, full platform coverage, and high reach.

Wall stickers on both sides, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one lightbox, located at the core station entrances and exits where passenger flow is concentrated. Designed with the concept of full-path, multi-touchpoint, and strong immersion, it integrates five major elements: wall stickers on both sides of the entrance, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one standard lightbox, creating a three-dimensional brand display route from the ground to underground.

This media features 166㎡ of wall stickers with 3 lightboxes, and the corridor wall stickers provide 360° full visual coverage. Combined with the layered lighting effect of the embedded lightboxes, it creates an immersive brand experience space upon entry. Studies show that the memorability of immersive advertising increases by 230% compared to regular ads.