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| Area：Changsha | Type：Metro | Frequency：0 |
| Address：No. 9 Entrance, Guojin Street, May 1st Square | Format：Film | Duration：0 |
| Location：No. 9 Entrance, Guojin Street, May 1st Square | Min Qty：1 | |
| Size：168m² | Min Period：2weeks |
Located in the core business district of Wuyi Square in Furong District, Changsha, the glass façade of No. 9 Guojin Street, close to IFS IFS IFC Center and Huangxing Middle Road Pedestrian Street, is the only passage for the passenger flow of Wuyi Square Station of Metro Line 1/2 and the passenger flow of the ground business district, seamlessly connecting the underground commercial and ground core business district of Guojin Street, and at the same time improving the overall texture of the entrance and exit, and realizing the dual value of “advertising function”
Relying on the landmark status of the city center of Wuyi Square and the hub attributes of Guojin Street, the glass film at the traffic entrance of Changsha's core business district deeply integrates commercial display and space function with glass as the carrier and film as the medium, becoming a high-quality advertising carrier for brands to reach the core consumer groups of Changsha and seize the visual focus of the business district, and brand information will be forced into the field of vision with a coverage rate of nearly 100%
The glass film is close to the whole glass of the entrance and exit, the picture is large, the field of view is close, there is no obstruction, pedestrians enter and exit almost directly face the advertising content, the visual impact is strong, the information reception efficiency is much higher than that of ordinary light boxes and long-distance large screens, the average daily passenger flow base is large, the stay time is long, the frequency of turning back is high, the glass film is naturally in the area where pedestrians must pass, the exposure is stable, the reach is compulsory, there is no dead end, is the real sense of the traffic throat media
As the core connection between underground business and ground business districts, the one-way traffic of people is strong, there are no visual blind spots, the average stay time is 15 seconds≥ the effective reach rate of advertising reaches 98%, the average daily passenger flow is about 500,000 people, the peak number of holidays exceeds 700,000, and the annual reach exceeds 180 million people
As a glass film media located at the core traffic entrance of Wuyi Square, it breaks the spatial limitations of traditional outdoor advertising. With the advantages of low cost and high exposure, it has become the preferred medium for brands to deeply cultivate the core business districts of Changsha. It not only relies on landmark locations to achieve city-wide brand exposure but also precisely targets high-value consumer groups, helping brands quickly increase awareness and strengthen influence within the business district. It serves as an efficient communication link connecting brands with the core consumer market in Changsha.
The glass film occupies the core visual position of entrances and exits, ensuring pedestrians inevitably see it when coming and going. With no obstructions and high exposure, the forced reach rate exceeds 90%. The images are vibrant and layered, quickly capturing the attention of passersby. Entrance and exit scenarios naturally include stopping and passing activities, allowing advertisement information to reach the audience unconsciously.
The film perfectly adheres to the glass facade, occupying no public space, appearing unobtrusive, and causing no disturbance to residents. The overall presentation is clean and high-end, highly compatible with the upscale commercial atmosphere of Guojin Street. It not only strengthens brand quality but also enhances the overall image of entrances and exits, achieving dual value in advertising communication and space beautification.
By relying on the top-level traffic of Wuyi Square, the forced reach scenarios of entrances and exits, and the characteristics of the glass film medium, advertising placements naturally bring high-end commercial district traffic and city-level exposure. It quickly enhances brand quality and city-wide recognition, realizing the brand premium effect of 'place an ad in one location, radiate throughout the city.'
