Media Resources

Taking advantage of the traffic characteristics of entrance and exit passages, passengers’ line of sight naturally falls on the facade screens while walking. Long passages extend the viewing duration of advertisements. Passengers receive repeated exposures twice when entering and exiting the station, which continuously deepens the audience’s brand memory and effectively improves the efficiency of information reception.

This location features exclusive continuous film advertising resources for the platform. The overall visuals connect seamlessly without fragmentation or messy obstructions. There is minimal interference from competing advertisements within the area, delivering a clean and pure space for brand display.

Leveraging the unique scenario advantages of a three-line interchange hub, passengers spend more time moving and staying within the station compared with ordinary stops. They can continuously receive brand information during long-distance travel. Repeated exposure generated by round-trip transfers effectively boosts brand recall and information penetration.

Covering an entire wall in an integrated manner, it boasts powerful immersive communication capabilities, the ability to capture passenger traffic compulsively, and well-established social media viral potential. It serves as a benchmark advertising resource in Hangzhou Metro for celebrity support campaigns, IP promotion and brand event marketing.

Non-standard media completely breaks through the fixed size and specification limitations of traditional light boxes, LEDs and wall stickers. Leveraging the spacious and transparent concourse, favorable floor height and well-organized traffic flow of Fengqi Road Station, it enables fully customized scene creation for all scenarios.

Escalator advertising reaches passengers in an unavoidable way, outperforming traditional advertising spaces in reach rate. Large-format visuals combined with dynamic technology greatly boost brand recall. Scenario-based content and interactive traffic generation directly drive sales. It features low costs, high audience retention and excellent cost performance, delivering both extensive exposure and strong brand memorability.

Every day, tens of thousands of passengers encounter these advertisements. Unable to use electronic devices while climbing stairs, passengers focus their attention on the ads, leading to a markedly higher information reception rate. The three-sided surrounding layout of the U-shaped area enables seamless connection of advertising visuals, delivering a complete and consistent display of the brand image.

Platform screen door stickers are positioned at the optimal eye level for passengers. As an unavoidable core visual spot along passenger waiting routes, they allow passengers ample dwell time while waiting, delivering high attention rate and effective reach. With passengers fully focused, information can be received completely.