Media Resources

Occupying all outbound core pedestrian flow of the Type-C exit, it creates a naturally mandatory exposure scenario. As passengers move forward, their line of sight remains fixed on the large wall-mounted screen. Every passing audience can clearly receive brand information, resulting in an exposure utilization rate far exceeding that of ordinary metro media.

Platform 3 at Xizhimen Station is an alighting-only platform. All arriving passengers who need to transfer to other lines, exit to the ground level or head to Beijing North Railway Station must walk through this U-shaped passage to the concourse on Level 2. There are no alternative diversion passages, enabling 100% coverage of all arriving passenger flow.

Located at the core downward passage of the escalator leading from the concourse to the platform within the paid area, it serves as the only mandatory route for all passengers entering the station for rides and transferring between two lines with no alternative detours, achieving full passenger flow coverage and compulsory exposure.

Taking advantage of the traffic characteristics of entrance and exit passages, passengers’ line of sight naturally falls on the facade screens while walking. Long passages extend the viewing duration of advertisements. Passengers receive repeated exposures twice when entering and exiting the station, which continuously deepens the audience’s brand memory and effectively improves the efficiency of information reception.

This location features exclusive continuous film advertising resources for the platform. The overall visuals connect seamlessly without fragmentation or messy obstructions. There is minimal interference from competing advertisements within the area, delivering a clean and pure space for brand display.

Leveraging the unique scenario advantages of a three-line interchange hub, passengers spend more time moving and staying within the station compared with ordinary stops. They can continuously receive brand information during long-distance travel. Repeated exposure generated by round-trip transfers effectively boosts brand recall and information penetration.

Covering an entire wall in an integrated manner, it boasts powerful immersive communication capabilities, the ability to capture passenger traffic compulsively, and well-established social media viral potential. It serves as a benchmark advertising resource in Hangzhou Metro for celebrity support campaigns, IP promotion and brand event marketing.

Non-standard media completely breaks through the fixed size and specification limitations of traditional light boxes, LEDs and wall stickers. Leveraging the spacious and transparent concourse, favorable floor height and well-organized traffic flow of Fengqi Road Station, it enables fully customized scene creation for all scenarios.