- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Tianjin | Type：Metro | Frequency：0 |
| Address：southeast corner | Format：Film | Duration：0 |
| Location：Brand Area at the Interchange Platform for Line 2 and Line 4 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：158m² | Min Period：4week |
Occupying the prime viewing corridor for bidirectional waiting passengers and cross-line transfers, this location achieves 100% coverage of all transfer and boarding/alighting passenger flows within the station, free of detour zones and visual blind spots. The media adopts a contiguous block layout with cohesive, unified visuals without fragmentation from scattered placements. There is minimal interference from competing advertisements in the zone, delivering a clean and pure viewing environment. Brands can fully deploy a complete set of campaign Key Visuals to effortlessly build an immersive brand-exclusive platform atmosphere.
It forms an uninterrupted visual panorama along both sides of the platform. Passengers remain surrounded by brand visuals throughout their journey from station entry and waiting to boarding, with nearly 100% sightline coverage. The wrapped graphics extend continuously for approximately 12–15 metres along passengers’ natural walking routes, free of interference, obstruction or screen rotation. The efficiency of message reception is boosted by 47% compared with single-point light boxes, greatly improving message recall conversion and addressing pain points including superficial exposure and inefficient communication.
Pillar wraps create an immersive branded space. Passengers accessing the area from any angle can receive brand information simultaneously, strengthening the brand’s presence and authority. The platform records approximately 60,000–80,000 waiting passengers daily, with an ad exposure coverage rate exceeding 90%. Passengers spend an average of 4–6 minutes on the platform. Mobile signals are frequently disrupted inside metro tunnels, turning advertisements into the sole visual focal point, and resulting in markedly higher message retention rates compared with concourse media.
Located in the core area of Tianjin Old Town, this station serves as a vital transportation hub connecting Heping Road Commercial District, Ancient Culture Street and Haihe River Landscape Belt. As an interchange station for Line 2 and Line 4, it attracts massive local commuters, cultural tourism visitors and shoppers heading to surrounding commercial areas. Brands launching campaigns here can accurately reach these audiences with strong purchasing power and gain top-tier traffic exposure.
Empowered by the urban cultural landmark of the Old Town, brand advertising can be linked to the cultural tourism IP of Ancient Culture Street to build closer connections with local residents and tourists from other regions. It is feasible to set up an exclusive brand zone on the platform to generate concentrated influence at a single point, or coordinate with concourse media to carry out comprehensive integrated communication. Suitable for diverse scenarios including new product promotion, holiday-themed events, brand image upgrading and urban cultural tourism promotion, it is a cost-effective offline brand display carrier with outstanding communication value at the interchange platform in Tianjin Old Town.
Benefiting from the natural waiting environment of the island platform, passengers stay for a relatively long time. Different from fleeting exposure in passageways, this enables in-depth and long-term delivery of brand information. Repeated exposure occurs while passengers wait for trains, transfer and take trips back and forth, continuously strengthening brand recall and greatly improving the effective conversion rate of advertisements. High-impact exposure here can not only quickly elevate premium brand image, but also seamlessly connect with offline consumption scenarios immediately after passengers exit the station.
