Media Resources

A seamless giant screen with a total area of over 320 square meters on both sides forms an enclosed immersive brand tunnel. Passengers walk through it slowly for 30 to 60 seconds, absorbing brand information thoroughly throughout the journey, with memory retention more than three times that of ordinary subway light boxes.

The exclusive passage for the upper upward escalators is the only vertical mandatory route for passengers exiting from this gate to reach the ground directly, with no branches or diversion channels. It fully covers 100% of all passenger flow exiting from Gate F, resulting in an almost 100% advertising reach rate.

Stair decals are directly pasted on the risers of stair treads, located along the essential vertical traffic routes for passengers entering, exiting and transferring at stations. As passengers walk up and down the stairs, their line of sight naturally falls on the steps under their feet. This unique viewing angle design delivers extremely strong mandatory exposure to the advertisements.

Passengers stay on the stairs for 20–40 seconds, looking at the screen up close. In an enclosed underground environment with minimal outside distractions and low phone attention diversion, the media reaches effectively over 98%, covering the core prime media areas for young high-net-worth individuals in southwest Shanghai.

The station is located in the main transfer corridor at People's Square for lines 1, 2, and 8, which is the highest level S-grade hub of the Shanghai Metro. The station handles an average daily passenger flow of over 1.01 million. All passengers transferring across lines have to go through the whole corridor, with no detours or separate channels, and the walls on both sides are fully covered within passengers' sight for the entire way.

Positioned at the top facade of subway entrance escalators/stairs, this high-exposure, high-reach core media covers the main commuting, residential, and business traffic areas of Shenyang's central city, providing a prime location for brands to capture the first visual touchpoint of the city's mainstream traffic.

Located at the core position of the escalator lintel at Entrance A of East Central Street, it is the only route passengers must take to enter and exit the station. When riding the escalator, people naturally lift their heads to look straight ahead, with an unobstructed view and no detour blind spots, achieving full coverage with mandatory visual contact and very high memory retention.

The Grade A themed station halls are all located at the core pathways that passengers must pass through when entering, exiting, or transferring in the subway. They are 100% mandatory touchpoint scenarios, with enclosed underground spaces free from outdoor clutter and distractions, resulting in highly focused audience attention, longer dwell times, and stronger communication penetration.